Tencent's other King Kong is Ceng Liqing, who is a market wizard. Ceng Liqing studied in xidian university and was an alumnus of Liu Chuanzhi. Because my major is closely related to the telecommunications bureau, I was assigned to work in Shenzhen Telecom Data Branch as soon as I graduated from college.
One month after Tencent was founded, Ceng Liqing entered Tencent as the third founder. Because although Ma He and Zhang Zhidong are proficient in technology, they know little about market operation. Ceng Liqing's joining just complements Tencent's shortcomings in this respect.
Before joining Tencent, Ceng Liqing was an employee of Shenzhen Telecommunications Bureau, and made great contributions to the development of Internet and broadband services in Shenzhen. At that time, when the project of "broadband community" was just started, it encountered great trouble.
The operation of this project is actually to earn money from real estate developers through the price difference of equipment. Unexpectedly, however, the quotations of telecom equipment vendors and users are actually the same. At that time, Ceng Liqing wanted this project very much, so he called the finance, administration and procurement departments to discuss it together.
Ceng Liqing boldly proposed to do this project in the form of futures, that is, according to the progress of the project, the equipment price at that time was used for payment.
In this way, as long as the overall planning work is done well, nearly 400 thousand yuan can be saved in the year of project implementation, and the money saved is naturally income. Ceng Liqing's method of system integration in a way similar to futures is admirable.
According to the descriptions of several Tencent employees, Ceng Liqing is the funniest, most open, most passionate and most inspiring among the five founders of Tencent. Compared with gentle horse and Zhang Zhidong who loves technology, it is another type.
Ceng Liqing became one of the founders of Tencent, to some extent, thanks to the recommendation of Xu Wenyan, then director of Shenzhen Data Communication Bureau. When Ceng Liqing was at the bottom of his life, it was Xu Wenyan's words that strengthened his determination to give up his iron rice bowl and go into business. Moreover, Xu Wenyan finally did it kindly and introduced him to Ma Hua Teng.
At that time, in order to expand business, Ma often dealt with. One day, when they were chatting, they mentioned a person to Ma, who was the marketing manager of China Telecom Investment Company at that time. I vaguely feel that this person should be helpful to horses.
When Xu Wenyan mentioned horses to Ceng Liqing, Ceng Liqing's eyes lit up because he knew horses. At that time, Shenzhen Telecommunication Bureau often received requests from the Computer Association and sent Ceng Liqing to help every time. Aunt Ding's husband is a colleague of Ma's father, and Aunt Ding's daughter is a classmate of Ma, so she often asks Ma for help.
I have known horses for a long time because of my frequent contact and working together in the computer association. So when they were recommended to Ma, they became friends without saying much, and suddenly they became one of the founders of Tencent.
After Ma, Zhang Zhidong and determined to start a business, they divided their work on how to operate. Because three people are familiar with strategy, technology and market respectively, they started the initial work of the company according to their familiar business.
In the eyes of many people, Ceng Liqing is more like a boss. Because he has a boss's temperament in dress, language expression and interpersonal communication. Matthew is bookish and more like a college student.
Li Hua, the first college student recruited by Tencent, mistakenly thought that Ceng Liqing was the boss when he first entered Tencent. Not only Li Hua has this view, but many people who have come into contact with it will think so.
In the early days of the company, in order to promote Tencent's products, Ma often went out and did business. It will always be mistaken for the big boss, while Ma Zong, who is handsome and impressed by the university students, will be regarded as the operation assistant or secretary of the company.
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