Reliable. As one of the largest online trading markets in the world, Alibaba has a high reputation and a good reputation, so the product quality and after-sales service of its self-operated business are relatively guaranteed, so it is more reliable for Ali to buy gold himself. Consumers who buy gold need to fully understand the relevant knowledge of gold before buying, and choose a platform with high credibility and good reputation to avoid losses due to quality problems or poor after-sales service.