Take apples for example. Last year and the first half of this year, the price of apples was very high, mainly because of the severe cold last spring, which damaged fruit trees and seriously reduced apple production. However, the harvest of apples in autumn increased the planting scale and yield, and the supply and demand effect was obvious. Let's look at Tao Dong. Many people eat peaches in summer, and peaches in winter are very expensive fruits, but the price has always been high. But the price of winter peaches this year is 3.4% lower than that of the same period last year. At present, the wholesale price of producing areas is generally lower than that of 2 yuan, which is the lowest price in recent five years. Some fruit merchants admit that the price of fruit has been falling in autumn and winter this year, and the price of winter dates that were tight in previous years will not be too high. This autumn and winter fruit prices are generally lower, and the market situation is not good. The traditional fruit in winter in China is apple, which is the main purchasing point for fruit farmers. The planting scale and output of fruits in autumn and winter this year are relatively large. In addition, we can sort out the following reasons. 1. First, Apple is very popular in the general market in China. But now, with the improvement of logistics level and the planting of out-of-season fruits, people can also eat fruits from all over the country in winter. At the same time, under the impact of imported fruits, the demand for traditional fruits has been affected to some extent. Only by constantly improving the quality of fruits can we be in an invincible position forever. At present, the fruit competition is becoming more and more fierce, and various fancy fruits emerge one after another. In this case, only by constantly improving the quality of their agricultural products can fruit farmers open up a way to get rich in the depressed market.