We must attach great importance to big cigarette sales in our thinking. Judging from its main characteristics, the major cigarette sellers have strong business capabilities and great influence in the cigarette market. Therefore, we must attach great importance to large cigarette sales in our thinking. Marketers, especially account managers who directly serve the cigarette retail market, must mentally get rid of the misunderstanding of "sales only for sales". Since large households have abundant funds and large short-term purchases, the sales volume easily satisfies the marketers' sense of achievement in seeking quick success and instant profit, thus leading to the "one-kick" phenomenon. The result of this is to lose control of the market, and its harm is self-evident. Therefore, front-line marketers must attach great importance to their thinking and sincerely settle down and calm down, serve the market and customers in a down-to-earth manner, and provide differentiated and personalized services to large, medium and small households without discrimination.

We should pay close attention to major cigarette retailers in our actions. It is particularly important to standardize the operating order of the cigarette market, pay close attention to large cigarette retailers, and strengthen the management of large cigarette sales. As an account manager, you should establish separate files for the "Thousands of Cigarette Retail Households" and "Big Cigarette Retail Households" in the area, and combine the data from marketing, monopoly, and internal management system information to identify "abnormal orders, abnormal brands, and abnormal customers". As an entry point, we conduct inventory counts of major cigarette sellers every month and strive to verify the true sales levels of major cigarette sellers. For large cigarette sellers with large monthly inventory or abnormal sales, account managers should promptly feedback the information to the exclusive sales and internal management departments. As a monopoly department, it should strengthen the supervision of the cigarette market, formulate practical measures to monitor large sellers, carry out special operations to crack down on counterfeit cigarettes and crack down on online cigarettes, and severely crack down on "big players controlling small ones" and unlicensed business practices. For undocumented households, if they meet the conditions, we should adhere to the principle of getting everything done and grant licenses. For those who do not meet the conditions, we can first register them, put them into management, and gradually ban them to cut off the downward control of large households. line, protect the legitimate interests of legal retail households, standardize cigarette business operations, and create a standardized, orderly, and healthy competitive cigarette market environment for retail households. As an internal management department, it is necessary to effectively enhance the ability to analyze business data and the sensitivity to detect abnormal situations, establish an early warning mechanism in a timely manner, visit key customers with early warnings in a timely manner, and seriously investigate, report, and supervise rectification of problems found. Through multi-party coordination, we can qualitatively and quantitatively compare the sales dynamics of the identified major cigarette sellers, use the marketing information management system to conduct a comprehensive analysis of the actual sales of the major cigarette sellers, and use the obtained data as a basis for formulating marketing strategies. The basis for scientific allocation of supply.

Major cigarette retailers should be treated differently in terms of policies. In terms of policies, large cigarette sales companies that operate in a standardized manner must be supported, and large cigarette sales companies that do not operate in a standardized manner must be restricted. From a marketing perspective, we must be based on the present, take a long-term perspective, flexibly grasp the means of combining specialization and sales, effectively increase the transparency of the supply of hot-selling goods on the premise of improving the monopoly system, allocate the supply of hot-selling goods openly, fairly and justly, and be responsible for standardizing operations. Large households should be tilted towards tight supply. At the same time, we should take a long-term view of the positive contributions made by medium and small households in cigarette sales and network construction, and we must unite medium and small households. We must also tilt the supply of tight supplies and key cigarette brands appropriately towards medium and small households, and eliminate the opposition of medium and small households. The shackles of dependence on ideas formed by large households over a long period of time. For large cigarette sellers that have repeatedly violated regulations, a special supply policy must be formulated based on their actual sales capabilities and environmental needs to control the supply volume within the actual retail volume of the customer and implement strict limits. In this regard, we can formulate a "limited supply" plan according to local conditions, readjust the customer tiering situation, lower the maximum limit standard and single supply volume, and restrict large customers from the source of supply.

To sum up, in order to manage the large cigarette sellers well, so that the large cigarette sellers can standardize their operations, they must first control the supply of goods. In terms of marketing strategy, we formulate a limited supply plan and consciously reduce the supply of goods to limit the survival and development space of large households, so that the sales behavior of large households can truly be positioned in the retail link, rather than wholesale or disguised wholesale behavior. Secondly, we must intercept it from the back road. By adopting the principle of applying for licenses for undocumented households that meet the license requirements, we will strengthen the management of retail households that are outside the network and cut off offline customers in the original service chain of large households. Furthermore, in terms of monopoly management measures, large households will be the focus of inspection. Make large households the key targets of end-of-house management and case management, increase the tracing of the supply lines of large households, increase the monitoring of large households, and prevent large households from controlling small households and illegally purchasing cigarettes and other violations. Finally, special internal inspections of large cigarette sellers should be carried out. The internal management department must carry out comprehensive investigations into the irregular business operations and problems of large cigarette sales, firmly establish a market-oriented concept, resolutely put an end to the occurrence of large sales and cross-selling, and strictly prohibit false orders, false confirmations, supply to undocumented households, etc. Irregular sales behavior.

Zou Haili