Relying on the unique natural conditions such as climate, soil and water quality, the town has been rich in various miscellaneous grains, mainly millet, and enjoys the reputation of "the hometown of miscellaneous grains". Its specialty "Balixiang" millet once paid tribute to the capital during the Qianlong period of the Qing Dynasty. /kloc-the first gathering of British talents in China held in 0/953 pointed out that sending 300 tons of "Zhu Luke Xiaomi" to Beijing to treat British models was widely praised. Since the reform and opening-up, with the active support and guidance of the county party committee and the government, the smart and wise Zhuluk people have used the local high-quality coarse cereals to open up the market, started the coarse cereals marketing business, and gradually formed an industrial scale. Up to now, there are 2 15 households and more than 2,000 employees engaged in the processing, purchase and sale of minor grains in the town. In the whole year, the total purchase and sale of minor grains reached140,000 tons, with an output value of 220 million yuan, forming the first pillar industry in the town. With "Lvzhu Miscellaneous Grains Co., Ltd." as the leader, it has developed and produced more than 30 varieties of miscellaneous grains in six series, and passed the EU2092/9 1 international quality system certification. Zhuluk Town has been recognized as a "high-quality miscellaneous grain breeding base" in Liaoning Province, among which 1 0,000 mu miscellaneous grain base has passed the organic food certification. On this basis, in order to further expand the small coarse grain industry, the town government has established the grand goal of "selling grain all over the country and the world, and building the largest coarse grain distribution center in Northeast China". The central grain trading market covering an area of 25,000 square meters is under construction, and the "Shilichang Grain Trading Street" has begun to take shape. Since the 1990s, with the gradual deepening of reform and opening up, under the impact of the market economy, farmers who make a living by traditional farming gradually emancipated their minds, and they took part in the market economy in their spare time, and the circulation of agricultural products became increasingly active. According to the needs of people's life, Zhuluk people are famous for their famous miscellaneous grains such as millet and rhubarb rice. In order to make the articles on minor grains bigger and stronger, the town party committee and the town government have made unremitting efforts to gradually make the market of minor grains in Zhuluk bigger and stronger, strengthen the construction of bases and ensure sufficient raw material markets. After more than ten years of development, there are more than 250 miscellaneous grain sales enterprises in Zhuluk Town, with an annual sales of more than 200,000 tons and a turnover of more than 400 million yuan. Its products are exported to Beijing, Tianjin, Shenyang, Shenzhen and other large and medium-sized cities in China, and some of them are exported to Japan, South Korea, Malaysia, Iran, Russia, the European Union and other countries and regions, and are well received by consumers for their striking "green" and "organic" status. In order to ensure product quality and sufficient supply of raw materials, since 1998, the town has joined hands with Dalian Hua En Company to build a high-quality organic miscellaneous grain base in the form of "joint base of company and farmers", with unified varieties, unified cultivation and unified purchase, and production in strict accordance with the technical standards of organic food, which successfully realized the transformation from low-quality grain to organic grain, not only with higher output than traditional varieties, but also with excellent quality. In 2003, Jianping County was designated as the "production base of organic miscellaneous grains in Liaoning Province". The county has established five organic farms and 265,438+0 sub-farms, and planted more than 20 varieties of high-quality organic miscellaneous grains, further promoting industrial development. While building a high-quality organic base, we led the marketing operators of minor grains to visit the surrounding Inner Mongolia, Hebei, Jilin, Heilongjiang and other places, and established a more extensive and stable raw material supply base to ensure the benign operation of the minor grains market.

Reasonable planning to build a "ten-mile long street" for processing small miscellaneous grains. Since 2000, the gold lots on both sides of the old wide line in the town have been planned as a whole and developed according to the requirements of high standards and high starting point. The building adopts a two-story structure with houses on the ground and shops under the ground, and is built according to the principle of unified limited elevation, sufficient expressway control line and unified customer release. By the end of this period, more than 200 purchase and sale points have formed the prototype of "Shili Long Street" for the purchase and sale of small grains. In 2004, highway ditches, antique city walls and landscape trees were built on this basis, further beautifying, greening and brightening the environment of small towns. The rise of minor grains industry has promoted the development of small town construction, and the development of small town construction has also strongly promoted the construction of minor grains market. Relying on the convenient traffic conditions and the beautiful and clean environment of small towns, the market of small grains is increasingly prosperous. Establish a small grain industry association to standardize the wholesale market of small grains. With the increase of employees of minor cereals, the market share of minor cereals centered on Zhuluk Town is gradually saturated. However, due to the limited technical conditions of operators, the deep processing of small grains is still at the primary level, and the added value of products is not high, which leads to a relatively narrow export market for small grains and a small profit margin, which directly leads to intensified competition in the industry. In the process of competing for market share, due to the lack of unified norms and management, there have been some irregular competitive behaviors, some of which are competing to lower prices to compete for customers, and some are using doping to make fake and short-term customers. In this way, with the decline of product quality and integrity, the small miscellaneous grains industry in this town showed a downward trend. An urgent problem is to strengthen management, improve quality and develop steadily and rapidly. However, relying on government management can not achieve the desired results, relying on the self-discipline of business households, there is no centripetal force and cohesion. A huge market, if not managed and imperfect, will go backwards. To this end, the town party Committee and government, together with relevant departments, vigorously advocate active preparations while improving the establishment of relevant management institutions through out-of-town research. After careful organization by some large-scale merchants, a small miscellaneous grain industry association was established in the processing and purchase and sale of miscellaneous grains in 200 1 and 65438+February, with the purpose of "helping the people and benefiting the people". At the same time, the articles of association were formulated, and the position and role of the minor cereals association in the processing, purchase and sale of minor cereals were established. The three functions of the association are defined: first, the daily management of small-scale miscellaneous grain trading wholesale market and processing park to ensure the healthy development of miscellaneous grain market and park construction; The second is to strengthen the coordination, supervision and work guidance on the implementation of the regulations and systems of minor grains; Third, according to the close business ties between the members of the association, timely and effectively provide services to help solve the difficulties and difficulties of business households. In order to improve the reputation of Zhu Like's coarse cereals market and speed up the industrialization of small cereals, the coarse cereals association attaches great importance to industry management, and, together with the departments of industry and commerce, taxation, price control and commodity inspection, severely cracks down on disorderly competition behaviors such as bullying the market and adulterating it, actively guides and educates coarse cereals operators to correctly handle the relationship between immediate interests and long-term interests, and further establishes overall awareness, market awareness and civilized management awareness. So as to cooperate with the local government and ensure the continuous improvement and development of the small grain market.

Implement the strategy of high-quality goods and create famous brands with quality.

Implement the strategy of high-quality goods and create famous brands with quality. In 2000, led by the government, "Jianping County Green Bamboo Miscellaneous Grains Co., Ltd." was established. Faced with people's increasing requirements and standards, April Electric Power has successively developed and produced six series and twelve varieties of fine coarse cereals, and registered laser bar codes. There are 76 enterprises with a daily processing capacity of more than 60 tons in Zhulike Town, all of which can realize the assembly line operation of lifting, processing, desanding, grinding and grading, with a relatively high degree of automation and advanced in Northeast China. In recent years, Shell sunflower seed peeler and Shandong Rizhao have been launched one after another. The "Lv Rui" brand fine miscellaneous grains of Lvzhu Miscellaneous Grains Company were awarded as provincial-level famous products at the 2002 Liaoning Agricultural Products Expo. Miscellaneous grains wine, Swiss green nutritious rice and miscellaneous grains powder are more popular after they are put on the market.

Constantly expand market visibility

Strengthen publicity and continuously expand market visibility. In order to improve the competitiveness of small grains market and increase the benefits of business households, in February 2002, the town held the first "China Jianping Small Grains Exhibition Fair", which attracted a large number of domestic and foreign merchants to visit and negotiate business. The development of minor cereals industry has always been highly concerned by national, provincial and municipal leaders. In 2002 and 2003, Du Qinglin, Minister of Agriculture, Yang Xinhua, Vice Governor, and leaders of relevant departments of provinces and cities successively went to Zhulike Town, a distribution center for minor grains, to guide the work. They all spoke highly of it. At the same time, the association pays attention to the construction of marketing team. Go out and run the market with the local government. Small grain brokers in the town 180 people. They pay attention to the market, conduct research, feed back market information, participate in large-scale trade fairs and expositions, assist relevant information departments to set up China organic miscellaneous grains network, and mobilize large-scale key miscellaneous grains to sell online. 10 enterprises get in touch with foreign businessmen, and through large domestic companies, they export miscellaneous grains mainly water bamboo and millet to Japan, South Korea and other countries and regions. In the long-term communication, the reputation is getting higher and higher, the sales market is getting bigger and bigger, and the quality of the marketing team is also greatly improved. In the situation of rising prices of miscellaneous grains, the sales of miscellaneous grains are hot.

Walk out of the house

Going out of the house and promoting the market construction in by going up one flight of stairs, in order to make the small miscellaneous grains industry stronger, the town party committee and government strengthen leadership, and the party and government leaders personally take charge of the specific leadership, seeking development around the industry and expanding the industry for survival. Together with the trade union, they led many large-scale miscellaneous grain processing and buying and selling households to go out and participate in various exhibitions and trade fairs, which broadened their horizons, opened up markets, learned advanced experience, and introduced advanced miscellaneous grain processing equipment, which greatly improved.

Create a modern information platform

Build a small miscellaneous grain trading center and build a modern information platform. In order to connect with the international market as soon as possible, with the strong support of the county party committee and the county government, we have built a miscellaneous grain trading information center covering an area of 1 1,000 square meters in the miscellaneous grain processing park, and are committed to building an agricultural product market "navigator" information center integrating information, monitoring, measurement, settlement and service. Our aim is to make the information center not only a command center, but also a sales center and a science and technology service center through market-oriented operation and the use of the network platform to provide supply and demand information for the development of coarse cereals market, promote the development of local coarse cereals and provide quality services for agricultural products trading in the region.

Through years of efforts, the construction of small miscellaneous grains market in Zhuluk Town has achieved important results.