1, minor in marketing is enough. For marketing, it is a profession that practices true knowledge, and the marketing of various industries is also very different. For example, the marketing of real estate and the marketing suggestions of fast-moving consumer goods are different modes of thinking, so it is totally unnecessary for professional graduate students. Without working experience, I can't learn anything, just wasting my time and getting a useless piece of paper. After all, this major is not economic theory. In fact, if marketing rises to the research level, it can only be an important topic of enterprise management. You can see that many MBA courses include this major, but it is meaningless for a college graduate to study this major after graduation. As far as this position is concerned, enterprises will not regard highly educated people with special respect, and seniority is king.
2. Depending on the position you apply for, marketing is a very broad concept. It can be said that 60% of all professionals in China serve marketing. Marketing has different organizational structures in different enterprises, but the similarities can be divided into the following three types: the collection and collation of market competitive intelligence, the formulation and adjustment of marketing strategies, and the implementation of marketing work. The organizational form of the marketing department of each enterprise is very different, and the requirements of employees in different parts are also very different. For example, the marketing department collects market information, and what it does every day is to investigate competitors, make statistics and analysis of data, and study consumers' usage habits. These are more inclined to find some graduates of science and engineering, who are rational and rigorous and have the best statistical knowledge. For example, planning the propaganda department, who is in charge of advertising, planning, of course, used to find some liberal arts graduates, advertising is the best. For another example, the grassroots marketing department, such as sales staff, directly faces consumers. What major is not important, the most important thing is to have communication skills and so on, because the personnel needed in this field are very different and cannot be generalized.
Back to your question. Except for some professional attributes, such as advertising and statistics, this department has the lowest entry threshold. As long as you have strong communication skills and a relatively good mental outlook, you can generally join the job quickly without worrying about your major at all.
3. Give you the following advice about your school life:
3- 1, there are the most books on theoretical research and marketing, and all kinds of so-called experts sell all kinds of theories, which is easily dazzling. In fact, you can ignore it and introduce you to three real classics. Read these three books well and lay a solid theoretical foundation for yourself, kotler's marketing principles, marketing management and Schulz's integrated marketing communication.
3-2. It is very important to exercise your abilities in all aspects, such as language expression, understanding and analysis. The most important thing is thinking and writing skills, especially writing skills. Writing is actually to exercise your thinking from one side. Whether you can climb the mountain in your future career can be said to be decisive. There are many methods, so I won't go into them here.
3-3, the scope of marketing is too large, you should position yourself well, any industry needs marketing, and the income and social status are also very different. It is very important for you to participate in social practice, choose a few industries that you are relatively interested in and understand their operation mode. Shouting selling popsicles in the street is also called marketing, selling insurance through pyramid selling is also called marketing, selling Amway is also called marketing, sitting in an office drawing and advertising is also called marketing, selling property in Gai Lou 1 100 million is also called marketing, and studying macro data every day is also called marketing. You should continue social practice.
3-4. Successful marketers are saints. Marketing is extroverted. You need to be open-minded, keep abreast of useful information and be interested in all aspects, in order to find market opportunities in a wide range and cultivate your interest, especially the sensitivity to money and profits. Others, such as attention to news facts, understanding of the ups and downs of stock futures, interest in the operation mode of all walks of life, and even understanding of women's psychology, you know.