Now, enterprises in China have changed from traditional production enterprises to production enterprises, so all enterprises attach great importance to marketing, and professionals in marketing, trade, e-commerce and other fields closely related to it have become the urgent needs of enterprises. On the basis of the current specialized courses in marketing, industry and commerce, e-commerce, etc., schools should be far-sighted, set up higher vocational courses in marketing, train a large number of talents in urgent need at present and in the market, and serve the production and operation of major enterprises in China and the society.
2. Develop into the major of "Capital Operation".
The "capital operation" mentioned here refers to the major involved in capital movement and operation. The school will develop in the direction of computer accounting, securities investment and futures operation on the basis of the existing key specialty-financial accounting.
3. Develop in the direction of image design and advertising design.
In today's market economy era, no matter what kind of enterprises, they pay great attention to their own image and product image. According to this situation, the professional setting of this school can also be transformed accordingly, and similar majors can be set up. For example, enterprise diagnosis, enterprise evaluation, public relations and planning, CI, advertising design and so on. These majors have great advantages for the school. We have a certain number of teachers in these majors, some of whom are even members of the famous CI expert group in China.
4. Develop in the direction of modern logistics.
The competitive requirements of enterprises make logistics management a core goal. Judging from the changing trend of market demand since the 1980s, on the one hand, the market scope has been continuously extended in space, and the originally divided national or regional market has gradually evolved into a unified global market; On the other hand, the product life cycle is getting shorter and shorter. In order to achieve the dual goals of competing for the market and reducing costs, on the one hand, multinational companies deploy production and marketing systems on a global scale, on the other hand, they reduce costs by improving timely supply and reducing inventory, making logistics management a key link in enterprise management. Therefore, the logistics industry on which logistics science depends is an indispensable industry for any country today. A country or a region may not have such an industry, but it is impossible not to have a logistics industry. It can be said that the logistics industry is one of the industries with the widest coverage in modern times, and logistics science is a comprehensive science that integrates many sciences and is one of the development trends of modern science.
5. Develop in the direction of computer information management.
Today is an information age, and knowing computer operation has become one of the necessary qualities for modern people. Therefore, computer-related majors will always have broad prospects and markets. In the supply and demand information of the national talent market released by the Ministry of Personnel, the computer major ranks third among the most popular 10 majors. We must seize the opportunity to transform and develop the computer information management specialty to meet the needs of society and major enterprises.
6. Develop in the direction of art majors.
With the improvement of the quality of the whole people and the development of community construction, people have a new pursuit of quality of life. All kinds of entertainment activities are loved by different people, but professionals can't meet people's needs. In order to meet the needs of the broad masses of the people, it is necessary to set up art majors. The school has a group of teachers who graduated from art colleges and have a history of running art secondary schools. Therefore, it is also one of the professional development directions of the school to actively run art higher vocational education and develop into art majors.