Chapter 1: Summary of marketing assistant's year-end debriefing work. In a blink of an eye, the new year has arrived again. In this year's work, I humbly ask my colleagues, starting from being familiar with people, merchants and business knowledge, and starting from bit by bit, so that I can be quickly accepted and recognized by employees and merchants, let me quickly enter the role, shoulder my own responsibilities and cooperate with the marketing manager to do a good job in management. Now I will summarize my work in the past year as follows:
I. Operational aspects
Less than a year after its opening, the work of the management department has been on the right track, but how to revitalize the market and boost popularity is the most important thing. The market I am in charge of opened late, far from the station. Many people don't know the market, so few people come to shop. As the head of the marketing department, the first thing I have to do is to let consumers know and know our market.
Second, management work
First of all, we have established and improved various rules and regulations to restrain behavior with the system; Secondly, personnel management has been strengthened to give full play to the subjective initiative of employees. I think the key to enterprise success lies in people, and human factors determine other aspects. Everyone has his own advantages and disadvantages. Only by using good people, maximizing their advantages and minimizing their shortcomings can we give full play to their talents. At the same time, it is necessary to create a relaxed working environment and atmosphere for employees, minimize external objective factors that affect work efficiency, and let employees feel that they can play their talents in the market.
Three. Future work plan
1. management: the fish market will hold a large-scale fish exhibition next year to attract consumers to visit; The pet market will hold all kinds of animal fighting competitions, not just the dog fighting competitions now. Competition should be expanded and diversified, so as to attract popularity and expand the popularity of the pet market.
2. Management: In the future, we will constantly improve various rules and regulations, strengthen personnel management, and train employees in professional knowledge through training courses, so that they can become experts and provide better and better services to customers and businesses. At the same time, the regular meeting system of merchants is implemented to keep abreast of the ideological trends and market operation of merchants, find problems in time, prescribe the right medicine and solve problems.
In the new year, I will definitely lead our marketing staff to a higher level!
Chapter II: Summary of the year-end debriefing work of individual marketing assistants. In 20xx, with the care and support of all colleagues in the company and its branches, the marketing department gradually clarified its thinking, opened up the work situation and actively explored its functions and markets. Explore a way to expand the market in line with the actual situation of xx National Reserve.
I. Main Work
(A) gradually clear the future development orientation of the warehouse. Mainly around the development orientation of the four branches. Classify existing businesses, focus on cultivating high-quality customers with high added value in line with future positioning, and gradually eliminate those that do not meet the requirements;
(2) Actively explore the market, contact new customers and try new fields. The company stepped up negotiations with xx Company of xx Group, transformed the hardware facilities of the warehouse and introduced the xx industry into the market; Keep in touch with xx Company to build a logistics distribution center for chemical raw materials;
(3) Intensify publicity and conduct business promotion through multiple channels. Actively carry out the declaration of key logistics warehouses in xx Province; Step up the production of brochures, and now the proof has come out; Contact professional companies to start the preparation of advertising scripts; Send an invitation letter for WISCO business to xx Company;
(4) Focus on the market and improve the warehouse function. Actively contact xx to declare xx and xx futures delivery warehouse; In view of the important information of the national xx purchasing and storage work this year, actively carry out the declaration of cotton reserves;
(V) Strengthen contract management and improve the company's management and control capabilities. According to the operation of "20xx Management Measures" (hereinafter referred to as "Measures") in the past year, combined with the actual contract management of the company, the company made targeted revisions. The method was discussed and approved by the general manager's office meeting, and was released and put into trial operation in 20xx. In X month of the same year, all units are required to summarize and report the contract implementation and non-contract operation in 20xx with reference to these Measures. The problems found are being rectified in a targeted manner.
Second, the shortcomings
(1) Branches have insufficient understanding of the top-level design of the National Bureau to improve the system and mechanism, and have different understandings of the purpose of running a company, so the promotion of improving the construction of branches is uneven;
(2) Due to the inertia of thinking, salesmen can only be confined to their own units and existing business fields, and the width and depth of the market are not enough;
(3) There is still a long way to go to form a business team from the original business personnel to the company business personnel, and the quality and related business knowledge of business personnel need to be improved.
Three. 20xx work plan
First, increase the intensity of running the market:
The market came out and customers were brought in. So, how to run the market? First, leaders attach importance to it. The attention of leaders is pressure, which can be transformed into motivation, which can enhance the enthusiasm of business people to run the market actively, turn running the market into a normal work and change passivity into initiative. Leaders attach importance to support, which can build confidence and win confidence. The second is to establish and improve an effective reward and punishment system. An effective salary system can effectively enhance employees' recognition of enterprise value and establish employees' loyalty to the enterprise, thus realizing their life value on this basis. A reasonable punishment system can standardize their behavior, enhance their sense of responsibility, stimulate their reflective ability, correct incorrect values and concepts, and improve their ability. The third is to clarify the market direction. We should not blindly run the market, but look for customer resources according to our own needs. Need to analyze their own characteristics, customer needs, market dynamics. Enhance the ability to analyze, study and grasp the market.
Second, define the main business and set up a professional market:
Main business refers to the main activities carried out by an enterprise in its daily activities in order to achieve its business objectives, and is the main source of enterprise income. First of all, combined with their own characteristics, clear the main business. Xx Branch and xx Branch are urban warehouses with strong loading and unloading capacity and fast traffic passage, which are suitable for xx and xx operations. Xx Branch has xx futures delivery qualification and many years of xx management experience, which is suitable for developing chemical products and xx warehousing, focusing on xx futures delivery and warehousing.
Xx Branch has accumulated a lot of experience in container business, which can turn container business into main business and gradually optimize the types of procurement and warehousing. All logistics departments should also combine the current main business, give full play to the management advantages of X, xx and xx finished product reserves, as well as the unique asset advantages of special lines, solidify the main business, and expand their own characteristic business. While defining the main business, we should create some distinctive professional markets, such as xx market, xx business market, xx trading market, xx product market, xx purchasing and storage market, xx trading market and xx market.
Chapter 3: The summary of personal marketing assistant's work at the end of 20 years is very important for the development of the whole company. Personally, this year is full of challenges, opportunities and pressures. This year, I learned a lot and grew a lot. Not only did my business level reach a new level, but I also made great progress in dealing with emergencies and handling methods. Now I will share my personal gains and experiences of 20__ years.
First, do a good job in the preliminary investigation, so as to be prepared.
1, do a good job of research and fully understand the market situation. Through years of working in the company, I realized that if I want to expand my business and set up a company in a place, I must have a comprehensive understanding of the local market. In this way, after I was transferred to Diaobingshan City by the company, I made great efforts to learn more about the local gas situation. Through investigation, I found that the current gas market in Northeast China is very chaotic and the competition is extremely fierce. Not only some established large gas companies, but also some group companies have recently transformed into the new energy industry team, and they are full of small bosses such as real estate, heating and civil engineering, which can be described as "satisfactory". The intensity of competition is unexpected, and it is not easy for our company to "share a piece of cake" in such a market environment.
2, analyze their own advantages, find the breakthrough point. After knowing the whole northeast gas market in detail, I analyzed the advantages of our company. First of all, our company is a private enterprise. Although it is not as strong as large state-owned enterprises such as PetroChina and Sinopec, our decision-making mechanism is relatively perfect, and it does not take a long process to make decisions on things like large state-owned enterprises. Secondly, although our company's reputation is not as loud as that of large state-owned enterprises, it is also a regular gas enterprise and has a certain popularity outside, unlike the bosses of local real estate, civil engineering and heating companies, which is a good choice for some small and medium-sized cities; Third, our company has a wide range of business and flexible ways of project cooperation. For some large state-owned enterprises and local enterprises, our company can contract independently or separately, so that we can find many cooperation opportunities with those individuals and small bosses.
Second, carry out the work and conscientiously complete the task.
1. In my work, I have always adhered to the concept of "If you want to understand the market, you must go deep into the market". 20__, after I transferred to the front-line position in the market, with the help of my leaders and colleagues, I completed X field research projects and compiled X project reports and X project proposals, which not only gave me a deeper understanding of the whole gas market, but also gave me a better understanding.
2. Market development is inseparable from information, and timely and accurate access to valuable information is the fundamental guarantee for market development. Check the information online frequently, try not to miss any valuable information, keep abreast of the gas market dynamics, and provide certain basic information for the company's investment decision.
3. I participated in the acquisition of Liaoning Hengtai Limin Energy Conservation and Emission Reduction Co., Ltd. in 20__ _, from the initial company market survey to various audits and finally to successful acceptance. Although I have just come into contact with these jobs, it has also played a certain role in them. More importantly, this experience will have an important impact on my future work.
4. After in-depth understanding and investigation of the existing work, I sorted out the relevant system documents of Liaoning Hengtai Limin Energy Saving and Emission Reduction Co., Ltd. and Songyuan Guangran Gas Co., Ltd., and enhanced my understanding of the specific operating procedures and management methods of the parent station and the sub-station.
5. In the work, pay attention to give play to their own advantages and actively cooperate with the company leaders and relevant departments to complete the corresponding work. For example, when I participated in the Kangping project, I gave full play to my previous expertise in office work, formulated an investment contract and successfully signed it with government departments, which ensured the smooth progress of the company's project and completed the pre-registration of the Kangping project.
6. In Sun Wu's project, I learned from the past experience, "speak less and remember more, ask less and listen more", pay attention to collecting information beneficial to the company, prepare project reports in time and report to shareholders; With the joint efforts of leaders and colleagues, after more than two months of investigation, consultation, feasibility study, due diligence and negotiation, the Sun Wu project was finally successfully signed.
Third, strengthen study and pay attention to improving personal quality.
I have been mainly engaged in management, administration and personnel work, and began to contact market development and regional management in 20__. For the new position, this year I actively started from the foundation, understood the company's operating mode, understood the market development workflow, and explored a set of effective working modes. With the support of company leaders and the help of colleagues, I have made great progress.
I regard practical work as a learning opportunity to understand market development and improve personal quality, learn theoretical knowledge from practice, and then apply the theoretical knowledge I have learned to practice. Constantly improve the learning methods, stress the learning effect, and "learn at work, work at study".
Through one year's work practice, I can not only effectively engage in management work, but also carry out market-related business. At the same time, I am confident to do a good job in the management of regional companies. I am trying to develop myself into all kinds of talents and make myself a talent suitable for the company's future platform.
Fourth, shortcomings in the work.
Through my work, I also objectively realize my shortcomings in my work.
(A) too much attention to detail, thinking height needs to be improved. Because I have been engaged in management for many years, I am used to paying attention to the details of my work and paying attention to specific problems. Through 20__ years' work, I found my own problems, which is a necessary ability for a specific work performer, but as a regional management and market project, my macro thinking is not high enough, and I was corrected by the leaders in 20__ years' work. Therefore, as I hope to develop with the company, I will strive to improve my own pattern, improve my thinking level, look at the project from a global perspective and manage the regional companies from the perspective of a big manager. This is the key issue that I need to improve in the future.
(2) Being able to put forward their own ideas in the team. As a newcomer to the marketing department, I have the habit of learning and listening in project discussions, but sometimes I can't actively express my thoughts and opinions on the project. This is still insufficient in the marketing department where we advocate communication and active sharing. The main problem comes from my feeling that I am a newcomer, and I am afraid that my views and opinions are too superficial. But through the management training organized by the company, I am constantly changing my behavior habits. From the initial silence to later participation, I hope I can. Therefore, in the future marketing work, I will put forward my own ideas more actively, strengthen team cooperation and mutual assistance, give full play to my advantages in the team more effectively, and achieve the amplification effect of1+1=1.
20__ is destined to be an extraordinary year for me, a year of change, a year of growth and improvement! This year, the nature of my work has changed by leaps and bounds, from logistics directly to the market, from the office to the front line of the project, which has enabled me to achieve the goal of self-transformation and self-realization. Here, I would like to thank the company leaders for their trust and appointment in my work, which has made me make great progress.
I have gained the most in the past year. I have gradually grown from an ignorant teenager to the business backbone of the company. This great achievement can not be separated from the concern of company leaders and the help of colleagues around them. In the coming year, I will continue to strive to improve my professional quality and work with a positive, active, confident and passionate attitude. I am willing to strive for the realization of the corporate goals of Dida Gas and corporate vision for life!
Chapter IV: Summary of Personal Year-end Debriefing Work of Marketing Assistant Since I joined xx Company in 20xx, I have worked as a Grade-I Marketing Assistant in the Marketing Management Center and Marketing Department, responsible for the company's market research direction. The specific work includes writing professional market analysis reports, investigating competing products, monitoring market trends, and providing relevant suggestions for adjusting marketing strategies. Leading colleagues is to assist and basically complete all the work arranged by leaders at all levels on time with good quality and quantity.
The market research direction of the marketing department mainly includes three parts: routine work, temporary work and special work. Daily work mainly includes regular sales analysis report (weekly report and monthly report), monthly macro report of four cities' real estate sales market, monthly macro analysis report of Beijing real estate market, market dynamic monitoring, etc. Temporary workers include competitive project research, competitive project research report, competitive project selling point analysis, etc. Special work mainly includes writing special investigation reports and special investigation reports.
The marketing department adjusts the structure of the marketing management center, refines the new departments by professional division of labor, and newly formulates the main responsibilities of market research to provide professional reference opinions and decision support for the company's overall marketing strategy and sales of sales products. The scope of work is limited to project investigation and market research report. After my suggestion, I improved and enriched the form and structure of various professional reports, enriched the coverage, correspondingly improved the professionalism and readability, and increased the types of in-depth reports. Lead colleagues to rebuild the work structure of the marketing department, straighten out the work flow, constantly report the improvement template, realize the process and specialization, and gradually put the market research work of the marketing department on the right track.
During the daily work and temporary work, leaders will provide the latest market and dynamic decision-making reference for competitive projects in time. For example, in the process of formulating the down payment staging marketing strategy, the project department conducted a special investigation with the Meilishan project, which was the first to promote down payment staging, and provided relevant reference opinions for comprehensively and in detail understanding the specific operation methods of down payment staging in Meilishan, which eventually promoted the sales of down payment staging strategy and significantly boosted sales.
The monitoring and marketing department of competing products sales projects will resume their daily work. According to the long-term market tracking survey of competing projects in the surrounding areas of the projects for sale, the marketing department constantly updates representative competing real estate samples and objectively analyzes the selling points according to the principle of sampling in the same area, entering the market at the same time and having the same or similar product types. The purpose is to learn and learn from the successful selling points and marketing strategies of competitors by analyzing the ratio of advantages and disadvantages of each project. The combination of advantages and disadvantages and selling points should be improved in sales rhetoric and promotion strategy to effectively promote the sales of the project. Not only to complete the research responsibilities of this department, but also to promote marketing management by working with its departments and sales departments.
At the same time, when you finish your work, you will also cooperate with your colleagues to maintain the sales items in your spare time, so as to get results.
Although the market research work of the marketing department has entered the track, it is still in its infancy and needs to be improved and upgraded. There is still a lack of initiative at work, a little lack of communication, and market sensitivity needs to be improved. The depth and coverage of the report need to be improved. Learn with an open mind, constantly improve and improve, and gradually promote market research, marketing decision-making and project sales to make their due contributions.
Chapter 5: Summary of the year-end debriefing work of individual marketing assistants. Looking back on the past year, I have thought a lot, felt a lot and gained a lot. "Busy and rewarding, tired but happy. For me, this is an unforgettable and deeply branded year. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I will summarize my performance, thoughts and actions in the past year as follows:
I. Work performance
Go out to see customers every day, strengthen your image, improve your quality and be strict with yourself. Don't be lazy, forget your job, forget your job responsibilities and tasks just because you are alone. We should be aware of our work and responsibilities. Be sure to treat customers sincerely. The law of office work is "irregular".
Therefore, I should correctly understand my work and value, correctly handle the pains and joys, gains and losses in my work, persist in dedication, be honest and dedicated, and have a summary and reflection on my personality in the process of business tempering. My business is efficient when I finish my work on the same day. The company may keep idle people, but I don't expect them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made necessary progress in my work.
Second, the work attitude
Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe.
At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen self-professional knowledge and do a good job in customer service; Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level.
In this year, although we have encountered many difficulties, we can still learn a lot as long as we try our best to solve them and have an optimistic attitude.
Iii. Organization of work
I have done a lot of work in the past year. Although I haven't achieved anything yet, I will keep working hard and believe that my grades will get better. Because the company attaches great importance to us, it also specially sends the work of the automobile cooperation office, which makes us more confident in our work and business. So far, the car has followed me for four days, taking the route from _ _ to _ _ and I planned the route all the way. There was basically no detour, and I ran about 19 companies. Maybe the route and address are not familiar.
So some customers didn't visit in the plan, but the effect was very good and achieved the expected effect. Because three companies have collided with Zhang Jing's haircut, seven of them are my intended customers at present. I will continue to work hard to track and communicate, and strive to make achievements next month, which is also a subtle reward for myself and the company. At present, two companies have basically verbally promised to place orders around next month. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.
Four. Next Work Plan and Prospect
In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when I can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.