With the increasing demand for international liquor products by consumers in China, they know little about international liquor products, culture and quality, and liquor operators in China are operating irregularly, counterfeiting and smuggling are serious. Traditional trade and multi-level agents lead to the inflated final selling price of liquor, unprofessional business processes destroy the original quality of liquor, and blending and counterfeiting are common, which leads to the disorder of domestic market. As a result, many internationally renowned liquor brands became fake and shoddy products, which seriously hindered international liquor products from entering the China market.

In order to change the chaotic market situation, let the wine products of international wineries have a legal, standardized, safe and efficient platform to enter the China market, which can be marketed in large quantities in China market, build brands and develop for a long time. With the support of the Ministry of Commerce of China, Haiwei Liquor Trading Market was established to meet the needs of international wineries. Haiwei Liquor Trading Market is located in China, Tianjin, Shantou, Ningbo, Qingdao, Haikou and other bonded areas, and operates on a membership basis. International wineries can apply to become members of Haiwei liquor trading market suppliers, and domestic units with marketing ability and conditions can apply to become members of Haiwei liquor trading market direct sales center. Haiwei Liquor Trading Market will develop direct sales centers in all districts and counties of the country, and carry out unified customs clearance, unified inspection and quarantine, unified distribution and distribution of alcoholic products of supplier members.

Haiwei liquor trading market is a platform to ensure the safe trading between international supplier members and domestic direct selling center members. All supplier members and Haiwei have a cooperative relationship with the China market, not a buying and selling relationship. In order to convert futures trading into spot trading, promote liquor products to be accepted by consumers more quickly, and ensure timely delivery to the direct sales center, the supplier members first transport the liquor products to the bonded warehouse of Haiwei Liquor Trading Market for storage, which will be kept by Haiwei Liquor Trading Market and be responsible for all domestic business affairs.