JD。 COM's supply chain finance model is mainly to improve the liquidity of its funds and realize the stable operation of the supply chain by lending to suppliers. But compared with Suning's model, JD.COM. COM's supply chain financing model does not adopt advanced technologies such as blockchain, so the effect is relatively weak.
Suning adopts supply chain financing to build a win-win interest model with enterprises. Through big data, Internet of Things and other technologies, Suning connects funds, financial institutions, logistics enterprises and end customers to realize real-time monitoring of data in all links. In addition, Suning used blockchain and other technologies to solve the credit problem of users and let the supply chain sink deeply. This not only benefits far-end raw material suppliers and near-end individual users, but also consolidates the strategic cooperation and contact frequency between the two sides and improves the stickiness of enterprises.