(A) the actual analysis of classified sales of goods

(b) Dynamic analysis of regional market categories

(C) new product market sales analysis

(D) analysis of consumer purchase sales

(5) Analysis of sales expenses

Market analysis is one of the components of industrial development and industrial layout research. According to its content, it is divided into three categories:

① Market demand forecast and analysis. Including the estimation of market demand and the prediction of future market capacity and product competitiveness. Usually, survey analysis, statistical analysis and correlation analysis are used to predict;

② Analysis of market demand level and market demand in different regions. That is, according to the characteristics of each market, population distribution, economic income, consumption habits, administrative divisions, best-selling brands, productive consumption, etc. , determine the needs of different regions, different consumers and users, as well as transportation and sales costs. Generally, the methods of division of production and marketing areas, market division, market share and investigation and analysis can be adopted;

(3) estimate the product life cycle and sellable time. That is to predict the time required by the market, so that activities such as production and distribution can best match the market demand. Through market analysis, we can determine the future demand, variety and duration of products; Product sales and competitiveness; Changes and updates of product specifications and varieties; Regional distribution of product demand and so on.

In the study of industrial development and layout, market analysis is helpful to determine the development level and scale of regional industrial departments or enterprises, and adjust the industrial structure in time; Help to adjust product structure and improve competitiveness; It is helpful to arrange industrial enterprises reasonably under the principle of minimum transportation and production costs.

Extended data

The research object of market analysis is the whole market, which can be investigated from both vertical and horizontal angles. From a vertical perspective, market analysis should study all commercial activities from producers to consumers, and reveal the behaviors and laws that producers and consumers follow in their respective market activities. Both producers and consumers must know themselves and each other in market activities.

Production and consumption are a pair of contradictions, and they have achieved the unity of opposites in the whole market activity. Only when producers and consumers act according to their inherent laws can they become a bridge for the organic unity of production and consumption. Horizontally, in the modern market economy system, market activities are all-round activities.

On the one hand, different countries and regions have different market activities due to their political and cultural influences, so market analysis must reveal the characteristics and laws of these market activities. On the other hand, even the main body of the same market activity, due to the interaction of different markets, its activities are extremely extensive.

In other words, there are various types of markets, and the characteristics and operating rules of different types of markets have become another key research object of market analysis. In a word, the research object of market analysis is extremely extensive and complex, and extensiveness and complexity are important characteristics of the research object of market analysis.

The content of market analysis is closely related to the research object of market analysis. According to the research object of market analysis, the basic content of market analysis includes the following five parts, namely, basic theory analysis, market technology analysis, market macro analysis, market type analysis and financial market analysis.

Basic theoretical analysis is an essential tool for market analysis, including market survey, market forecast and data analysis and processing. Market technical analysis, also known as market micro-analysis, mainly includes consumer purchase behavior analysis, product analysis, marketing management analysis and so on. Macro market analysis mainly includes domestic market environment analysis and international market environment analysis.

Market type analysis mainly includes consumer goods market analysis, means of production market analysis, labor market analysis, technology market analysis, real estate market analysis, information market analysis and so on. Financial market analysis mainly includes securities market analysis, futures market analysis and insurance market analysis.

To conduct market analysis, we need to have basic statistical data first, so we need to conduct market research; The data obtained from the survey must be further processed before it can be used for practical analysis.