A good slogan is the finishing touch of a public account, instantly increasing people’s goodwill and memory.

In traditional business, the most important role of slogan is to impress, buy, and spread the word. In new media, the functions of slogans are: to impress, pay attention to, and forward.

A good slogan needs to have three elements:

Element 1: simple, easy to understand, easy to read, and easy to remember

Element 2: relevant to your Product related

Element 3: Consumers can feel the benefits from your slogan

I have organized and summarized the function introduction (slogan) of some public accounts. Let’s do it together below have a look.

1? Product functions and selling points in one sentence

Introduce the unique functions and services of the public account. Use a very simple and popular sentence to summarize the most essential part of a public account, so it is often used by everyone.

2. Highlight the sense of community

The above is an introduction to the official account itself, while this one highlights the sense of community:

In the past, companies did Marketing will pay great attention to the herd effect, such as "No. 1 in the country in xxxx, xx circles around the earth" and so on, to highlight the advantages of the brand.

The current new media public accounts, such as Hu Xinshu, Du Shaofei, and KY, use niche psychology to highlight the sense of scarcity and value by emphasizing the minority, and conduct reverse sales.

3. Use numbers

Numbers help enhance the sense of reality and make people more trustworthy. Among a bunch of text, numbers stand out and make people remember them more deeply.

Many late-night and good-night styles like to use emphasized numbers. A search on WeChat almost all shows this routine.

Teacher Luo Zhenyu proposed the concept of GTD-Total National Time, and now various public accounts are competing for everyone’s time. Basically, the ten o'clock time slot has been firmly occupied by the ten o'clock reading department.

4? Experiential interaction

This kind of interaction has given up on the functional appeal of the product and instead highlights the experience of the product. Many fun and funny slogans belong to this style.

I followed HUGO before, and once I read an article of hers that made me very angry and planned to unfollow her. Suddenly seeing her slogan, I laughed for a moment and stopped unchecking it. So it is still useful.

5? Emotional arousal, enhance brand interest points

This is to play the emotional card, moving the softest and most cherished part of human nature into the public account . No one can resist those heart-wrenching feelings.

Sometimes you may not feel anything about the content of this account, but a certain slogan will make you like it very much.

6? Brand format

This type of public account introduction usually takes the brand’s personality as the starting point. Once a brand has a personality, it is easy to be recognized and people will have a good impression of it.

What goes further than character is the promotion of values ??in the introduction, "We will eventually change the direction of the tide" of the new world. It once caused a lot of people to scream.

Extended information:

WeChat public platform, referred to as public account. It was once named "official account platform", "media platform", WeChat official account, and finally positioned as a "public platform", which undoubtedly shows us WeChat's greater expectations for the future.

Using public account platforms to carry out self-media activities is simply to carry out one-to-many media activities. For example, a merchant can apply for a public WeChat service account and display the merchant’s micro official website, micro membership, etc. through secondary development. Micro push, micro payment, micro activity, micro registration, micro sharing, micro business card, etc. have formed a mainstream online and offline WeChat interactive marketing method.

On January 5, 2018, the WeChat public platform announced: Standardizing the release of information on "non-fixed income investment products". From now on, the WeChat public platform will cooperate with the WeChat Security Center's crackdown on illegal information and public accounts related to fraud, harassment, etc. "Non-fixed income investment products" refer to investment products including but not limited to stocks, options, futures, foreign exchange, commodities, electronic currencies and other investment products in which the principal or income is uncertain.

On July 19, 2018, the WeChat public platform "Reprint to praise the author" was temporarily offline.

Reference materials: WeChat public platform - Baidu Encyclopedia