? Therefore, we designed the risk assessment function according to the existing shortcomings. Generally speaking, this demand is to increase the user experience by evaluating the investment types of users, collecting user tags, drawing user portraits, and putting investment suggestions to different users.
? The purpose of the risk assessment function is to draw user portraits of all users, so the risk assessment function is aimed at all users in the platform. Users can conduct risk assessment regardless of whether they have traded on the platform. After risk assessment, users' data will be recorded in the background to mine potential users.
? The function of providing investment advice to users according to the evaluation results is aimed at users who have opened accounts on the platform. Providing strategic assistance to account opening users can encourage users to make investment transactions and increase the user experience.
? 1. Cooperate with operation and sales, and guide more than 2,000 users to conduct risk assessment within one month after going online. Get valid labels for at least 1500 users. (Effective labels are judged by the speed of filling in the questionnaire, and those completed within 5 seconds are counted as invalid questionnaires. )
? 2. Establish a label system within two months after going online, and obtain effective labels for at least 3,000 users. And subdivide users according to the new tags. Draw a portrait of the user
? 3. Within two months after the launch, combine with the operation department to plan accurate marketing activities for some segmented users, with the goal of bringing 100 account opening for the platform.
? 4. Provide newly sorted user information for sales, guide high-quality potential users to join the platform, and aim to bring 200 accounts to the platform.
? Considering the difference between gold panning and the product business of Ant Wealth and Love Fund:
? 1. The main business of gold hunting is less, and it does not involve other investment methods, such as stock futures. We don't use many labels related to investment categories in the Ant Wealth and Love Fund.
? 2. There is a big gap between the number of users of Hunting Gold and Ant Wealth Love Fund, and the number of tags should not be too much, so only tags with high requirements for background analysis are used.
? 3. Users have a vague concept of gold TD, and most users don't know much about gold business.
? The indicators for evaluating the preliminary design of gold prospecting are as follows:
? There are five evaluation dimensions to evaluate the wealth of ants, and users are divided into five styles through some sub-questions in the five dimensions: conservative, steady, growth, enterprising and radical. In the evaluation process, the tag data of 13 users were obtained.
? The evaluation method of Love Fund is quite special, which will let users fill in six questions first, and then automatically fill in the remaining 14 questions according to the answers to these six questions, and divide users into five styles: conservative, steady, growth, enterprising and radical. In the evaluation process, the tag data of 15 users were obtained.