After the private equity financing of brokers, which was suspended for nearly three years, reopened, the special account financing was officially released a few days ago, and nine fund management companies have successfully boarded the "first bus". In the financial feast in 2008, the "Yan Baochi" level of directional financial management gradually entered the investors' field of vision. So how will the major brokers and fund companies show this "financial honor" to the gluttons?
The threshold standard is controversial.
According to the Guiding Opinions on Fair Trading System of Securities Investment Fund Management Companies issued to various fund companies, the financial management threshold for special accounts is 50 million yuan. Through special account financing, fund companies can provide "one-to-one" tailor-made financial services for large institutions, enterprises and individual investors to meet the different financial needs of various investors. However, on the evening of June 28, 65438 10, the Detailed Rules for the Implementation of the Directional Asset Management Business of Securities Companies (Provisional) (Draft for Comment) issued by the Securities Industry Association did not clearly stipulate the threshold for individual directional financial management of securities firms, which also made the threshold the focus of general debate in the industry.
The reporter learned in the interview that at present, various securities companies still have different opinions on the threshold of personal financial management of brokers. Some small and medium-sized securities companies believe that because the target customers are individuals, the business threshold should be relatively lower than institutional customers, and 6,543,800 yuan may be a reasonable starting point. However, some big brokers hope that the threshold can be higher than 8 million yuan. Wang Jian, managing director of Guotai Junan Asset Management Headquarters, who has been in charge of institutional targeted wealth management business, told reporters, "I hope to raise the threshold and hope that customers who participate in this business will have higher tolerance. At the same time, because targeted financial management is a one-to-one targeted service, it is reasonable to raise the business threshold in order to better face every customer in the case of a limited number of investment managers of securities firms. "
Play the "personalized service" card together
Whether it is personal targeted financial management of brokers or financial management of special fund accounts, financial management services focus on "personalization". Guo, general manager of ICBC Credit Suisse Bank Fund Management Co., Ltd. said, "The launch of fund account wealth management business is conducive to providing personalized services to customers, meeting their diversified needs, optimizing customer structure and asset structure, and promoting the sustained and healthy development of the fund management industry." And how will brokers who have played "personalized" service cards before deal with this new competitor?
Brokerage financing is more extensive and flexible.
Wang Jian told reporters that fund companies do have relatively mature experience in the business of special account wealth management. Because of the interest orientation, the 50 million threshold special account financing will be operated by the best investment manager of the fund company. However, for brokers, engaging in targeted financial management business still has its unique advantages.
First of all, from the perspective of customer groups, the threshold of fund account financing is obviously higher than that of individual targeted financing of brokers. The special fund account can only accept customers with assets investment of more than 50 million yuan, while the threshold for individual financial management of securities firms may be 8 million yuan, or even as low as 6.5438+0 million yuan, and the customer base is broader.
Secondly, in terms of marketing methods, there are few direct sales teams of fund companies, most of which are through bank counter channels. Most of these marketing targets are retail investors, and there are fewer opportunities for direct contact with major institutional customers. However, unlike securities companies, every employee of their major business departments can become their marketing personnel, and large securities firms can make use of a wide range of business department resources.
Third, because the previous collective wealth management customers are basically institutional customers, with a total investment of more than 654.38+10,000 yuan, brokers also have great advantages in mastering the resources of large customers.
Fourthly, in terms of product design, personal targeted financial products of brokers can involve financial derivatives such as index futures, but this scope is not stipulated in the financial management of special fund accounts. Therefore, compared with fund account management, individual directional financial management of securities firms can be more extensive and flexible.
I'm looking for the one above, too. I hope it can be used by you. Personally, I think the current investment market is not ideal, so it is better to avoid it for the time being.