Futures is to publicize your products and then sell them for one day every month. Or one day a week. Then consumers need to snap up, because in another day or an hour, there will be a situation where they can't get it. So his brand will be famous. Anyway, futures are disgusting, good for businesses and bad for consumers. Can you imagine a businessman holding a basket of bones in his hand, but throwing them to a group of dogs one by one in a limited time?