How do brokers work?
The most basic job of brokers is to facilitate transactions through intermediary business. So how do they work?
First of all: evaluate the customer's business effectively and correctly. Usually, when the customer sells the business, the pricing of the business will be emotional to a certain extent, which can't really reflect the actual value and price of the business. Brokers are experts in a certain industry, and they can evaluate an enterprise rationally.
Second, sign a brokerage contract with customers to establish the rights and obligations of both parties.
Third: according to the specific requirements and contracts of the entrusting party, find buyers for the entrusting party.
Fourth: promote the success of the transaction between the two parties.
Fifth: get a commission.
In the international brokerage industry, the success of a business generally requires ten steps, which require the cooperation of customers and brokers. Ten steps to successful management:
1, there is a good reason to sell your business. For example, a bad day or employees' slackness is not a good reason. At the same time, don't say a price easily and decide to sell your business. Focus on your real purpose, first of all, don't let buyers know why you sell your business, find more legitimate reasons and reasonable reasons, and treat your buyers seriously is the best policy.
Don't wait until you have to sell your business, and don't wait until you are very busy to sell your business. The best time to sell is when you are busy, so that buyers can see your vitality.
3. Keep the secret of your sales process to the people who go out. The broker will eliminate emotional things, make reliable business decisions, and get higher prices for your business. Your broker will also resolutely keep the secret to protect you and your business. Your agent will give you the greatest help in the following aspects:
* * Establish fair market survey results;
* * Contact and convince the buyer;
* * Overall marketing strategy;
* * Show your business and features in different ways in front of different buyers;
* * Show your negotiation skills;
After you decide to tell your broker your decision, you should also tell your broker as much information about the market and your business as possible, treat your broker correctly, and know what you have and what you will reveal.
5. Keep in mind your market goal, follow the original steps, assist your broker to achieve it day by day, and answer your broker's questions in time;
6. Cooperate sincerely at work and keep business secrets in front of buyers;
7. Always appearing in your position as a bystander will help you achieve your sales goals;
8. Package the business you want to sell as well as possible;
9. Price is the most sensitive. Smart buyers usually get lower prices for themselves at lower prices, while sellers offer lower prices. At this time, you must never stimulate the seller with a lower bid. You should learn how to approach him.
10, remember that the most successful transaction is to create a win-win situation, and any party in the transaction is satisfied.
How do brokers qualify as brokers?
(1) must pass the broker qualification: that is, confirm whether you are qualified to be a broker. According to Article 6 of the Measures for the Administration of Brokers, persons applying for brokerage activities must meet the following conditions:
1. has full capacity for civil conduct;
2. Have the knowledge and skills required to engage in brokerage activities;
3. Have a fixed residence;
Fourth, master the relevant national laws, regulations and policies;
5. No criminal and economic violations for three consecutive years before applying for brokerage qualification. Persons who meet the above conditions may apply for brokerage activities only after being examined and approved by the administrative department for industry and commerce and obtaining the brokerage qualification certificate.
(2) You must pass the exam. According to the Measures for the Administration of Brokers issued by the State Administration for Industry and Commerce and the specific provisions of relevant provinces and cities, the training, examination and certification of brokers shall be organized and implemented by the administrative authorities for industry and commerce at or above the county level, or may be entrusted to relevant units. The contents of training and assessment are the knowledge and skills required to engage in brokerage activities, as well as relevant laws, regulations and professional ethics. After passing the training examination, a certificate will be issued. Apply to the issuing administrative department for industry and commerce with the certificate of passing the examination, and issue the "Broker Qualification Certificate" after approval. To apply for the qualification certificate of professional brokers in special industries as stipulated by laws and administrative regulations on science and technology, real estate, etc., the provincial or municipal administrative department for industry and commerce shall conduct training, examination, assessment and issuance jointly with relevant administrative departments.
(3) A person who has obtained a broker qualification certificate may apply for the establishment of a brokerage enterprise or a partnership brokerage organization according to law and apply for registration as an independent broker.
Classification of brokers
Brokers can be divided into general brokers and special industry brokers. Special trade brokers refer to professional brokers engaged in finance, insurance, securities, futures, science and technology, real estate and other industries. You must go through professional training, pass the examination and obtain the qualification certificate of professional broker before you can take up your post.
General broker: The so-called general broker refers to the middleman who engages in commodity trading that is allowed to be publicly traded by the state and does not belong to special industries. The main economic activities of general brokers are to find sellers for the buyers of commodities, find buyers for sellers, bridge the gap between buyers and sellers, and promote the transactions between buyers and sellers. In the developed areas of foreign brokerage industry, general brokers are also called commercial brokers, which means to provide intermediary services for users in commodity transactions, including real estate transactions, means of production, means of subsistence and other transactions, transfer, lease or sale of idle equipment, transportation and so on. An excellent commercial broker (general broker) or an excellent commercial brokerage company should not only have very good social relations, but also have a very good reputation and public image. They act in strict accordance with the principles and actively seek buyers for customers (users). At the same time, they are also experts in a certain industry, with rich professional knowledge and understanding of the industry. Therefore, for a user, finding and finding a good brokerage company or broker is undoubtedly finding and finding a "golden mountain".
Futures brokers: Due to the characteristics of futures trading, futures brokers are generally divided into brokerage companies and brokers.
Technical broker: Technical broker refers to citizens, legal persons and other economic organizations engaged in brokerage business such as intermediary, brokerage and agency for the purpose of collecting commissions and promoting others' technical transactions.
Labor brokers: institutions, companies, individuals, etc. Engaged in labor intermediary for the purpose of obtaining commission.
Real estate agent: A real estate agent is an intermediary who makes real estate investments or transactions on behalf of clients to obtain commission income. Real estate agents are generally divided into two categories: enterprise real estate agents and individual real estate agents. Expert real estate agents and general real estate agents.
Stylistic brokerage: Stylistic brokerage refers to cultural and artistic brokerage and sports brokerage. Cultural and artistic brokers are for people in the cultural and artistic circles. Sports agents serve people in the sports world.
The role of broker
Broker is the product of market economy. It plays an obvious positive role in developing economy, promoting circulation and prospering market. Different from other businesses, the diversity of brokers' lifestyles and information sources makes brokers have unique functions in solving the contradiction between supply and demand of commodities. Specifically:
(1) With many social relationships, intelligent market information and high efficiency, it helps enterprises solve the contradiction between supply and demand and develop market sales.
(2) The market system includes means of production market, means of subsistence market, science and technology market, talent market, labor market, capital market and real estate market. These require a large number of brokers to provide information, introduce customers and reach a deal.
(3) Help enterprises introduce foreign advanced technology, capital and management experience to expand export trade.
(4) Promote the prosperity of cultural and sports undertakings, cultivate cultural markets and enrich people's lives.
The Historical Development and Current Situation of China Brokers
China is an ancient country with a long history. Brokerage activities appeared more than two thousand years ago. In the Western Han Dynasty, brokers were called "foals"; In the Tang Dynasty, the broker was called Tooth Man and Tooth Lang; During the Song and Yuan Dynasties, foreign trade brokers appeared. In the Song Dynasty, they were called "teeth"; In the yuan dynasty, they were called "teeth"; In Ming and Qing dynasties, brokers were called "tooth people"; In the Ming Dynasty, it was also divided into official teeth and private teeth, and there were also tooth shops, which referred to shops where businessmen arranged business. In the Qing Dynasty, brokers were called "foreign firms" in foreign trade. A special foreign trade broker "comprador" appeared in the late Qing Dynasty. During the Republic of China, with the emergence of stock and bond trading, bond brokers appeared for the first time in the history of China. In the early days of liberation, China adopted the policy of restricting and banning brokers, and at the same time stipulated that brokers should set up trust brokerage institutions owned by the whole people and collectives in designated places to operate intermediary business between buyers and sellers. 1958, banning brokers. However, in rural fair trade, individual citizens are allowed to carry out intermediary activities to promote the trading of agricultural and sideline products. After 1980, brokerage activities began to resume, but brokerage activities were only in an undisclosed "underground" intermediary activity. After 1985, the broker went underground and engaged in brokerage activities in an open and legal capacity. Since 1992, brokers have been in the stage of gradual development, and the state has adopted the policy of "supporting, managing and guiding" to brokers, so that brokerage activities gradually become formal.