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What are the user segments of the Audible app?

Experts, professional elites: opinion leaders or professional influencers, by sharing creative content with them, they can transform knowledge into profits and increase publicity, which can increase Content quality and user influence.

People who love reading: they don’t like rote learning and have no clear goals, but they like reading miscellaneous books. Extensive exposure

enriches them and enhances their cultivation. If the content is helpful, they are potential consumers.

Utilitarian learners: They only read content they are interested in. They are highly utilitarian, the value and efficiency of reading are more important

and they are willing to pay to improve efficiency. Their professional comments or recommendations can help ordinary users select content of better value.

People who have the desire to read but rarely read: They have the desire to read, but it is not strong enough. Reading is interrupted by various things

It is difficult to persist. Streamlined content and fragmented reading methods allow them to obtain useful information freely and efficiently.

Discover their excitement points and stimulate their desire for knowledge, which can temporarily transform them into people with reading goals. By purchasing

exquisite reading materials, it is easier to consume quickly and be satisfied. .

People who are too lazy to read to kill time but want to make progress: Most people do not have good reading habits, but they want to make progress.

Interesting and lightweight content easily satisfies the desire to learn and is a meaningful way of leisure. They are potential consumers

. We broke up the knowledge and crushed it into pieces as a need for them to talk about.

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