Pricing goods requires taking into account many factors (cost, customers, competitors and other external factors), and there is no direct formula for calculation.

1. Analyze competitors’ products and pricing

As long as there are rivals, there will be competition. Only by knowing yourself and the enemy can you win every battle. If you want to survive in a fiercely competitive market, you must be accurate. Understand the market pricing situation of competitors, refer to competitors' product prices and pricing, and analyze their pricing strategies to refer to your own store pricing. For example, if you want to price a sweater, you will find through a survey that sweaters of the same style are priced at 120-150 yuan in other stores, so the price of 110 yuan is relatively competitive. Pricing in this way can reduce risks in competition and coordinate relationships between industries.

2. Value-oriented pricing

Store pricing should be consumer-oriented, pricing based on the value it can create for customers or how much customers think the product is worth. , this approach will make customers willing to accept it. Why do you say this? Because the cheaper the product, the better. Not only will it not make a profit, but it will also be a thankless effort. It will make customers intuitively underestimate the value of the product. The value of the product is not as good as its price, but it is higher than the price of the same type of product. , this will cause customers to lose trust in the product and choose other alternative products, which will affect product sales and store performance.

3. Consider various factors that affect the price

The factors that affect consumer purchases are not only the visual marketing given by the product display and shopping environment, but also the consumers. The purchase itself will also be affected by factors including trends, seasons and consumer psychology. For example, when apples are sold on Christmas Eve, the value of the apples can be increased with the help of the "Peace" slogan. Naturally, the sales price can be relatively increased. The price of apples that day was several times higher than usual. The merchants made a lot more money, and consumers were happy to accept it. .

4. The pricing target must be clear

The price target must be clearly set. If it is to digest inventory, a low-price strategy can be adopted and through promotional activities, with the help of Yaliang pop display racks, free Adjust the height and add pop posters with eye-catching prices and clear information to attract customers' attention to increase purchasing power and reduce inventory. If you want to obtain more profits, you can adopt a mid-to-high price strategy based on the actual situation, and then find products that meet the pricing target from various products. products, make corresponding price adjustments.

5. Maintain survival

Of course, no matter how you price it, the product must always be able to satisfy your own survival.

Baidu Encyclopedia-Pricing

Baidu Encyclopedia-Pricing Method