Traditional luxury brands make electric cars, which generally have two consequences:

It's either an elaborately decorated battery tray or a tay can- it's not a fine. Let's see what everyone is. Wow, the order quantity hangs all objections.

As for other vehicles, there is really nothing shameful at the product level, but there are also some shortcomings, and they have not given full play to the revolutionary hand that made them a leader and pioneered the industry.

Some friends think that traditional car companies are very embarrassed, and Musk is going to rule the earth. As a horse braggart, although I am happy to see it, I must admit that after two seconds of calm, a temporary setback can't stop the uncles from continuing to attack. The times are calling, and there must be pushers.

Cadillac, for example, was forced to do it this time. On the morning of August 7th, Beijing time, they released their first pure electric vehicle Lyriq, which GM marked as the beginning of brand transformation.

You may not care. In recent years, more and more brands have indicated that they want to transform, surpassing love rat and love rat. But Cadillac is serious, as sincere as a blind date with a real estate license-the key is the name.

Lyriq is a name with rich connotations.

Judging from Lyric (lyrics), the official explanation is that Cadillac is the most mentioned brand in lyrics. Yes, naked show off. However, a cold knowledge is that according to Fox News Channel, the most mentioned car brand in the lyrics is actually Mercedes-Benz. lyrisch)； Then Katie-well, it's basically worthy of the name.

It is artificial to change the regular C to Q, just like if you call Li, you have to write Li. Cadillac wants to express the electric car they brought through alien spelling, which is completely different from those enchanting and vulgar things on the road. The suffix -iq will become the symbol of electric vehicle sequence, and it will also be different from its own traditional internal combustion engine vehicle sequence XT- and CT-, which is the flavor of transformation.

For example, Optiq's next electric car is a handcrafted flagship car with extreme luxury Celestiq…… bodies, with a Nissan 1.2 car and an estimated price of $200,000 (about 1.39 million RMB) ..............................................................................................

It is said that in China, GM has some difficulties. On the one hand, it is necessary to name and transform the works independently, but it seems difficult to translate these English flowers into Chinese. The China market may need to make a set of Chinese names by itself; On the other hand, it is suggested to continue XT format. In the final analysis, it is just a struggle to straighten out the order so as not to confuse consumers.

In this case, it is rare for the whole world to join hands and unite as one. In any case, these small ideas show that Cadillac has a long-term and sustainable plan for electricity.

Back to the product, Lyriq also fully demonstrated Katie and GM's determination and ability to transform. Now, most traditional OEMs can come up with determination and bright expectations based on determination and investment; There are not many achievements that can be directly taken out, which are based on the technical reserves of the past, and there is less resistance in playing in the radical electric circle, which is based on the strategic vision of the past.

It is a bit frustrating that today's victory or defeat has nothing to do with today's efforts, and you are always paying for the decisions of the past; Fortunately, the same is true of rewards. Lyriq this time is obviously the latter, at least the industry has a good evaluation, and even agrees with the pioneering significance advertised by GM.

First of all, Lyriq is a pure blood electric vehicle, which is built on the new modular electric platform BEV3. Compared with replacing oil with electricity, it will be more conducive to the rational layout of the battery pack in space. A major feature of this architecture is that it is equipped with GM's new Ultium battery system.

Lyriq should be the first general-purpose vehicle to use Ultium. Its chemical formula is nickel, cobalt, manganese and aluminum, which reduces the cobalt content by 70%. Reducing the dependence on rare earths will lead to lower cost and more stable supply, which is a very hot research direction in the industry at present. Compared with the current general battery design, the circuit of Ultium is also reduced by 90%. Electronic components are directly integrated in the module, and the battery acts as a "structural member", which can enhance rigidity and collision performance. I remember BYD had a similar description when blowing blade batteries, indicating that GM is also following the pace of the battery ring.

Lyriq's battery capacity is 100kWh, and the official announcement is that it can travel at least 300 miles (about 483 kilometers) under EPA conditions-this should be a very cautious estimate. Referring to the medium-sized SUV on the market 100kWh, the battery life can reach 500 ~ 600 km without pressure under NEDC working conditions.

In terms of charging, the current statement is to support 19kW slow charging and 150kW fast charging. This has to be said to be a bit weak. On the day of the release, Tesla's third-generation overcharge landed in Beijing with a maximum charging power of 250kW；; Porsche's mainstream turbo charging pile can also reach 200kW. Futures failed to land-GM must invest heavily in upgrading before listing.

After all, for luxury electric vehicles, no matter how many charging partners there are, self-built overcharge service is a necessary accomplishment. Don't use gasoline cars as an analogy. Rolls-Royce doesn't have its own gas station? Not the same thing. Modern electric vehicles have basically formed their own complementary paradigm, which is the default high-end experience guarantee.

In terms of performance, the acceleration figures were not disclosed at the press conference, but it was pointed out that "it will not disappoint people compared with competitors".

Then let's refer to our opponents. Of course, there is no pricing yet, but it is rumored that the starting price is around 75,000 US dollars (about 520,000 yuan), which is probably the same as Tesla models? X Long Life Edition ($74,490) at the same level. The latter NEDC has a battery life of 575 kilometers, an acceleration of 4.6 seconds per 100 kilometers and a top speed of 250 kilometers per hour.

But the difference is the model? X is dual-motor all-wheel drive; Lyriq is mainly a rear drive (luxury luxury), a single motor, a high-performance four-wheel drive version, and a dual motor. I don't know which is the idea of "benchmarking"; As for the performance of a single motor, there is doubt for the time being.

Second, Lyriq really caught the climax of the times.

This is not only reflected in its exceeding the standard? Cruise. This L2.5-level system allows you to let go of your hands on closed roads and realize hands-free driving. Now it has been mass-produced and put into use, and it has traveled more than 8.8 million kilometers in North America without accidents. The latest version supporting automatic lane change will also be carried on the new Escalade, which will be launched this year. The version of Lyriq is believed to be upgraded on this basis.

In addition, there will be supervised remote parking. By using ultrasonic sensors, Lyriq can automatically park in parallel or vertical parking spaces, whether the driver is inside or outside the car. However, similar modern functions and Tucki already have some finished products.

More obviously, it can be understood at a glance that he is a powerful and ruthless character.

For example, a whole 33-inch LED curved screen, with undisclosed parameters, is said to have "the highest pixel per inch in today's automobile industry", which can display more than 65.438 billion colors, and at the same time has a good refresh rate and contrast, and has no rivals in the car screen circle;

For example, the unique HUD with augmented reality provides two display planes, the near plane displays information such as speed and direction, and the far plane displays alarm and navigation information;

For example, the sound system of AKG Studio 19 speakers is not as quiet as the 36 speakers provided on the new Escalade, but this setting is definitely enough to crush many peers;

Another example is:

Just by appearance, it seems that it can be declared that this is the future of Cadillac, and that future starts from now. Although Lyriq is just a show this time? Display car, but according to foreign media CNET, a spokesman said that what he saw has reached 80% ~ 85% mass production completion rate. This is not just a concept.

Cadillac hopes to use this as a starting point to redefine American luxury through electric vehicles in the next decade.

In terms of brand, this may be a breakthrough path. In order to compete with German luxury brands, various attempts have been made for many years. For example, in recent years, performance has become more and more prominent as a feature, even if it is a differentiation. Electric cars may be one of the ways to stand out from the crowd, and only from the current peers, Katie may be able to walk ahead.

Just, better hurry, hurry, hurry. The production version is expected to go on sale in the second half of 2022, and it will take at least two years to get on the road, first in China and then in the United States.

On the one hand, it may be because the China market is more enthusiastic about electricity and Katie; On the other hand, it may be manufacturing. GM did not disclose the manufacturing location of Lyriq, and it was speculated that it should be in the Detroit factory, which cost 2.2 billion US dollars (about 65.438+05.3 billion yuan). Upon completion, it will become GM's first special factory for electric vehicles. But until the end of next year, the factory will be ready for mass production. The first product is an electric pickup truck.

No matter where it is, the market for luxury electric SUVs is still very small in terms of volume. If you put it in China, you should also count Weilai, but the overall share of the electric vehicle market still lost.

Few players and weak sales do not mean that this is the blue ocean, but it may also mean that this is the ceiling. And in two years, the track will be more crowded with dogs. Bmw releases iNext next year? SUV, Audi and Meiben will also update new models, not to mention other new forces, such as Lucid? Motors announced that it will be delivered next year (although Lucid? Air is a car, but there is no strict competition in luxury+electric fighting.

Of course, we must continue. For GM as a whole, it is said that at least 20 new electric vehicles will be put on the market by 2023. Last month, General Motors released the 20 19 Sustainable Development Report, which revealed new details about the planning of electric vehicles, including that Buick, Chevrolet and GMC will launch new electric vehicles.

In Cadillac, in addition to the well-known names Lyriq and Celestiq, a global-sized three-row SUV emphasizes internal space and freight capacity; SUV similar to XT4 will be the main force in the future; A full-size three-row SUV that inherits the escalade gene.

This year, General Motors announced that by 2025, it will invest 20 billion US dollars (about 654.38+0393 billion yuan) for R&D, electrification and autonomous driving. Even for GM, this is an amazing number.

So far, except Tesla, almost no one else has tasted the coolness of sales and demand. Even if GM is an early player in electrification and the second manufacturer in the United States to reach 200,000 cars after Tesla, it is not a good guarantee for the future in terms of completion efficiency and average price.

Compared with the long-term sales profit, the capital market is also more anxious to urge transformation. In view of Tesla's performance of achieving financial freedom in minutes and the rhythm of many electric start-ups queuing for listing, in the recent general performance conference call, some analysts even suggested to Mary Bola to split the general electric vehicle business into independent entities, which was open to it. According to informed sources, there is actually an idea within 20 18 GM.

For everyone in the industry, the situation is becoming more and more obvious: no matter whether electric vehicles are in the future, they are all popular, while traditional automobile manufacturing is gradually falling out of favor in various senses.

So back to Katie, whether it turns out to be great or not, we must bravely start again now.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.