It has attracted countless creators to participate in it, and everyone wants to seize the opportunity. The number of users will not change much. In order to attract popularity quickly, in fact, to put it bluntly, it is really impossible to catch people's attention without some skills and methods.

Short video and live broadcast complement each other. As an anchor, how to retain users who enter your live broadcaster in a simple and effective way and quickly attract popularity?

Many anchors have such confusion. Why did all the users who entered my live room pass by and didn't stay to see their home? The main reason is that your living room is not attractive. You can't attract users' attention!

In this era of information surplus, everyone is vying for the attention of users! Attention is popularity!

If you want to retain users and attract popularity, you must catch users' attention. The key is to pay attention to the following aspects.

First: the first thing to look at is the face value and personnel setting.

Mankind's pursuit of beauty remains unchanged, and beauty can bring people a sense of pleasure. A good anchor should have his own personal design, which is a unique charm. But this kind of beauty doesn't just mean your appearance, it's just one aspect. It also depends on your overall exit effect in front of the live camera, including the background, lighting and your dress.

Second: Be sure to send a short video before the live broadcast.

The main traffic in the live broadcast room is video recommendation, and short video should be combined with live broadcast to better improve the popularity of live broadcast. Send short videos about 3 hours before the live broadcast to increase the heat of the live broadcast. You can even try to vote for a wave of+to increase the recommended amount, depending on your own situation, or you can not vote. The cover of the short video should be eye-catching and the color should be bright and prominent. Whether it is a color with high saturation or a plain color, there should be a main color tone. It's better to highlight the characters and the theme of the live broadcast, so it's easier to attract people's attention.

Third: live content preparation

In addition to the attractive face value, there is also live content. Why do users and fans pay attention to you? He must have got what he wanted or entertainment or knowledge from you. The anchor must be clear about the needs of users, what are the pain points, and prepare targeted content.

Before the live broadcast, we must write the script in advance and rehearse the live broadcast, so as to control the rhythm of the live broadcast, sort out the live broadcast process, and make the live broadcast from the upper broadcast to the lower broadcast in an orderly manner, which can timely and effectively deal with various situations and improve the user retention rate.

Fourth: the atmosphere of the live broadcast room.

The live broadcast atmosphere needs to be driven by the anchor. Whether it is a talent show, a talk show or an interactive game, it is inseparable from the interaction of the audience to enhance the live broadcast atmosphere. Nobody wants to stay in a lifeless studio for a long time. When you broadcast live, use more polite expressions and praise others, so that others can praise you more easily.

In addition, we must pay attention to the collection of materials and some current hot spots at ordinary times and before live broadcast. During the live broadcast, you can use some content to dare to laugh at yourself and show your sense of humor. Humor and fun are the contents that everyone likes, and the atmosphere in the live broadcast room can also be enlivened.

Fifth: Maintain users and fans.

No matter how brilliant and radiant you are in the live broadcast room, you can never be above yourself. You know, these are all held by your fans. The knife cuts bread and fingers. Treat fans as friends and family, not just a simple "brush customer". If you just watch players and brush customers, the relationship between you is not close.

The maintenance fan should do the following:

1: Be sincere to everyone in the live broadcast room. You don't know what kind of people are watching your live broadcast. Do you think it's just a player or a diaosi? Perhaps, many celebrities, professional talent scouts, advertisers and officials are "inclined" to observe you in your live broadcast room. So, don't be self-righteous, don't be smart, everyone can see everything you say and do.

2. The anchor should interact with fans more and answer their questions in time. For example, you can play some small games to increase intimacy, and you must be enthusiastic when answering questions, not perfunctory. Small games can be prepared in advance, such as: truth or dare, guessing the title of the song and so on.

3. Guide users to pay attention to you, join the fan base, and then join the QQ group or WeChat group through the fan base, which is more convenient to communicate with fans. Usually send more positive energy trends, show yourself more, let fans know more about you and increase trust.

In short, if you want to quickly attract popularity through short video live broadcast, you must do a good job in basic skills, positioning, staffing, content and fan maintenance, and continue to export your value and excitement to fans, which will naturally attract everyone's attention and make you popular.

Is this a fact?

I hope my suggestions above can help you. Everyone has different ideas to discuss.

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