As the host, Xu Liuping, Chairman of FAW Group, delivered a speech entitled "Open Cooperation" in the Hongqi Hall of Kan Kan. Create a successful future.
As we all know, China and China have always had close cooperation in the automobile industry and made remarkable achievements. German cars can be said to be the best in the eyes of Germans and have won a good reputation.
Indeed, Audi pioneered luxury cars in China, while China is becoming an important market for German auto companies, while China auto market is also becoming a very important market for German auto companies, with FAW-Volkswagen accounting for 39% of the global market. ?
According to Xu Liuping, "FAW has cooperated with Volkswagen for 33 years, and FAW-Volkswagen was established for 30 years, with a cumulative production and sales of more than 20 million vehicles, a cumulative output value of more than 350 billion, and a cumulative tax revenue of more than 500 billion yuan." Xu Liuping is very proud of this achievement. "This achievement is well-known in China automobile industry and even in the global automobile industry."
In fact, the excellent business environment is the reason why China and Germany can achieve such good results. According to the report on business environment in 2020 released by Jiji.com, the ranking of China's business environment is 3 1, rising 15.
In such an excellent business environment, Changchun International Automobile City was released in July 2020, which is a brand-new development strategy put forward by Changchun, the "automobile city" in China. Relying on China FAW Group, Changchun International Automobile City will build a world-class R&D, production and aftermarket service base for complete vehicles and parts, and form a trillion-dollar automobile industry.
Xu Liuping believes: "Building a world-leading high-end new automobile industrial base in Changchun is not only an industrial base, but also an application base. This is a very far-sighted strategy."
In the global economic downturn, China's automobile industry can be said to be a unique landscape. Although the automobile industry in China was seriously affected by the black swan in the first half of the year, it began to fully recover in the second half of the year. According to the data, China has been ranked first in the global automobile market for 1 1 year, accounting for 29% of the world in 20 19. Whoever wins the China market will win the opportunity to develop the automobile industry.
Therefore, Xu Liuping predicted: "The figure that China's automobile industry accounts for 30% of the global automobile market will continue to increase. In the future, the size of China's automobile market may still reach 40 million, and the advantages of super-large industrial scale will last for a long time. "
In addition to the increase in market capacity, in Xu Liuping's view, the first biggest change is the consumption upgrade, and consumers are going to the high end; The second is industrial upgrading. A series of new technologies such as electrification, intelligence, networking and sharing have promoted the further upgrading of the automobile industry. This dual upgrade has enabled the automobile industry to establish a new industrial platform at a new level, which is based on new technologies and new consumption.
Under this background, China FAW Group also has its own thinking, and seized the opportunity to put forward "83 1 Strategy". According to the plan, China FAW will become a world-class enterprise in the next 5~ 10 years. In Xu Liuping's view, there are several key points. The first key is that independent brands should be ahead of China and advanced in the world; The second key is the cooperation with joint venture brands, which will push the cooperation to a higher, newer and stronger level.
To this end, China FAW Group has formulated two plans: the first is the "Longteng Plan", a plan to make its own brand stronger, bigger and better; The second is the "Tiger Leaping Plan", which aims to build a joint venture cooperation 2.0 and further enhance profitability and innovation and development capabilities. The vision established by Hongqi brand is to build a new high-end automobile brand that is the first in China and world-renowned.
In fact, in the past1-September, the whole FAW Group grew independently and jointly, and its sales volume, income and profit increased together, which shows that "the scenery here is unique". The data shows that from June 5438 to September, China FAW achieved car sales of 2.657 million units, an increase of 8% year-on-year; Operating income reached 504.52 billion yuan, a year-on-year increase of 12.6%, and profits also increased steadily. Among them, Hongqi brand achieved sales of 6.5438+0.3 million vehicles, an increase of 654.38+0.04, an increase of 4%.
According to Xu Liuping, the red flag has increased 42 times in the past three years. This year, Red Flag can win the goal of 200,000 vehicles. At the same time, it has set the target for next year to double that of this year.
In addition to its strong autonomy, China FAW Group has deepened its cooperation with Volkswagen and signed world business plans with Volkswagen, including the ten-year business plans of FAW and Audi.
Facing the future of Sino-German cooperation, Xu Liuping is very firm: "I believe that in the next 10, 20 and 30 years, FAW, Volkswagen and Audi will all transform and upgrade their products, technologies and service ecosystems in the future, and there is still unpredictable cooperation imagination space in terms of brands, markets, products, technologies and emerging businesses, so as to continue to deepen Sino-German cooperation and jointly create the future.
Text/seal sweet
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.