China analysts pointed out that the trend of gold price is mainly supported by four factors: first, in the long run, the supply and demand structure actually indicates that the demand gap will continue to expand in the future; Second, the long-term weakening of the dollar has played a strong role in the price of gold; The third is the rise of crude oil, which clearly reflects the advantages of gold; The fourth is the fluctuation of the gold investment market, which has stimulated the safe-haven advantage of gold for investment funds. , that is, investing in gold bars; Second, gold futures and gold t+d products, both of which have leverage factors, can be short and risky, but it is also profitable to do it in the right direction; The third channel is paper gold introduced by banks. The three major gold investment channels are aimed at different investment groups. Investors should fully evaluate themselves before entering the gold investment market. Physical gold investment is suitable for long-term investors. Investors need to have a strategic vision, not eager to cash in, not eager to make a profit, but to hold for a long time, mainly for value preservation and emergency use. As far as physical gold is concerned, investors can choose gold bars and other varieties to invest, so that they can own physical gold without being troubled by large fluctuations in market prices. At present, the physical gold investment products on the market are gold connoisseurs of ICBC Shanghai Branch and CCB. China gold investment gold bars of Dragon and Gold Investment Co., Ltd., Gaosaier gold of Gaosaier Gold and Silver Co., Ltd., Olympic gold bars, etc. Although buying gold jewelry is also a physical gold investment, the financial planner of Minsheng Bank reminds investors that as an investment, gold jewelry such as gold earrings and gold rings are mainly decorative functions and have little investment value. For enterprising investors, especially those with stock investment experience, paper gold can be chosen, but paper gold is only an investment certificate and does not have the function of preserving value. Because of the low entry threshold, it is more suitable for small and medium-sized investors and should not be held for a long time.