Jingyi Holding Group inherited the original Beijing Diamond Jewelry Manufacturing Co., Ltd., Aita Jewelry and OROP Fashion K Gold Jewelry Business, and Beijing Diamond Cooper Jewelry Business, and acquired the original Xi 'an Dahlman Industrial Co., Ltd. jewelry business and the original Shenzhen Yantian Shatoujiao Insurance Zone Ouruide Jewelry and Shenzhen Gold Jewelry Building, thus forming an Italian jewelry production base. With the advantages of "re-export by processing with imported materials" and "re-import by processing with imported materials" and the exclusive import and export of gold and silver jewelry, as well as the guarantee of brand management and market network construction, we have many related companies and brands, such as Jingyi Jinye, Europa, Weimar, and Oride, and represent 10 Italian custom designer jewelry brands and more than 30 Italian 18K gold. Among them, Yijinye focuses on precious metal trade services such as gold and silver/Europa Orop fashion K gold jewelry retail business /Weimarshi Vemarks custom jewelry business /Guper jewelry business.
Jingyi Gold Industry Co., Ltd., the backbone enterprise of the group, is a comprehensive platform integrating gold spot, investment, trading, R&D and training, jewelry trade and wholesale. It is unique in the industry, and can provide customers with gold/silver transactions by integrating its multi-faceted resources such as Beijing Diamond Jewelry Manufacturing Co., Ltd., Italy Xinou Jewelry Company, Jingyi Futures Brokerage Co., Ltd., Shanghai Jingyi Trade Development Co., Ltd. and Shenzhen Jingyi Gold Industry Co., Ltd.
Jingyi Gold Industry Co., Ltd. is a comprehensive member of Shanghai Gold Exchange. The company has first-class management talents, trading and market analysis talents, received formal professional training and rich practical experience, and its research in precious metals investment is at the leading level in China. The research results (such as "Jingyi Gold Market Research Report") have been highly praised and fully affirmed by the People's Bank of China, Shanghai Gold Exchange, Shanghai Futures Exchange, China Gold Association and World Gold Association, as well as many large domestic banks, mining enterprises and other domestic companies in the same industry.
With the platform advantage of the Group, the company introduced the advanced experience of the international gold market, combined with the current situation and defects of the domestic jewelry market, and formed a mature international jewelry trade wholesale business and service system, with distinctive features and leading advantages among domestic peers.
1. Spot trade
1. 1 spot investment gold bars
Jingyi "Lijintong" investment gold bar is a brand-new physical gold investment product jointly launched by the World Gold Council and Yijinye. This product has a brand-new market positioning, which is closer to the price of gold raw materials and creates greater profit space for investors. Since its listing in 2009, it has achieved good market performance, and its total sales volume has already exceeded 10 ton. Partners and sales channels include commercial banks and jewelry retailers.
1.2 silver trading
The company serves the main participants in the domestic silver industry, such as China Chengtong Metal, China Gongmei Import and Export, Shenzhen Jiangtong, Minmetals Nonferrous Metals, Hubei Daye, Peking University Founder, Youyan Yijin, Zhongchao Guo Ding, etc. The annual sales volume of silver trading exceeds 150 tons, which plays an important role in the silver trading of Shanghai Gold Exchange.
1.3 Introduction of Italian K gold and silver jewelry
Jingyi Gold Industry is a trade service provider that imports Italian-made 18K gold and silver ornaments in China, and is responsible for comprehensive services such as raw material procurement, price management, raw material export, Italian processing and re-import, and domestic trade. Through the special policy support of gold export processing and re-import project, we will build a trade bridge for Sino-Italian jewelry industry cooperation and provide all-round services for domestic jewelry wholesalers and retailers. The advantage of this policy is to reduce the import tax on raw materials, greatly enhance the competitiveness of Italian jewelry in China, and publicly label Italian imports, helping manufacturers to enhance the uniqueness of brands and products and reduce the purchase cost of end consumers.
2. Investment services
Relying on strong technology and R&D team, Lean Gold has established a strong self-investment and economic agency service team based on the principle of steady operation. The average working life of the company's management in the investment field is more than 10 years, which ensures the smooth development of self-operated business, and thus forms a pricing model and a price management model. Yili Jintong successfully listed the gold bars invested with the lowest handling fee in China, indicating that the company's hedging has reached the domestic advanced level. Economic agency business relies on strong professional team service ability, and its customers include domestic large and medium-sized institutions and individual investors.
3.R&D consulting company
Jingyi Jinye has a high-quality R&D team. Comprehensive database, multi-angle and multi-level in-depth investigation and analysis provide a lot of real, effective and timely market information for customers' investment and study.
20 12 China jewelry yearbook
The main research results include:
Monograph "Gold, Currency and Financial Security", published by China Financial and Economic Publishing House;
Participated in compiling the textbook "Gold Analyst Qualification", China Labor and Social Security Publishing House.
"Gold Investment Must Read", published by Economic Daily Press; Since 2007, the "Jingyi Gold Market Research Report" has been released for five consecutive years.
The Europa brand focuses on the retail business of 18K gold ornaments, facing young consumers and fully demonstrating the design and technology of fashionable K gold.
20 12 China jewelry yearbook
Weimasi brand is located in the jewelry art culture of top Italian designers, with famous teachers, enterprises, brands, famous products and celebrities as the core, to meet the growing personalized jewelry investment and consumption needs of domestic consumers.
Gupeihang Jewelry Co., Ltd. is a joint venture brand invested and operated by Beijing Daimengde Jewelry Manufacturing Co., Ltd. The brand "Gupeihang Jewelry" focuses on natural mid-range jewelry and designs and produces jewelry suitable for Chinese people based on the source of the Chinese nation. Advocate Chinese jewelry fashion culture. Cooper Bank has more than 160 dealers, covering most areas of China. With a complete management system and effective supervision scheme, the development of dealers and the growth of profits are guaranteed. Among them, the "remote network goods selection system" ensures the safety of purchase, saves time, reduces the backlog of products and optimizes the use of funds. The "store sales management system" solves the data management of products, customers, performance and after-sales service. "Product anti-counterfeiting inquiry system" guarantees the honor of "Guperhang" brand and enhances consumers' trust in us.
Jingyi gold jewelry business actively carries out brand management and strives to innovate its business model. It is the first company in the jewelry industry to put forward the "Gold Jewelry Value Business Model", pointing out that the business model of jewelry industry in China and even the world is mainly the experience product production and wholesale sales model and brand network development model. In the future, e-commerce channels will also be the main force of jewelry sales. Of course, with the development of economy and the change of consumer behavior, the sales model of jewelry will continue to evolve.
On the occasion of the opening of China gold market 10 anniversary, the gold jewelry market has also experienced several stages of development and made great progress. In terms of market size and number of operators, it ranks among the top in the world. The development of the industry has gradually changed from price competition to product and service competition, and now it has developed into brand network competition and channel competition. Finally, it is necessary to reflect the competition between "brand personalization" and business model. Although the products in the jewelry market have made a qualitative leap, the homogenization of products and brand images is still very serious and lacks individuality. We believe that the jewelry market in China is still in the stage of "selling materials", and it does not really reflect "design, technology and brand". The premium ability of products and brands is limited, and the ability to show "individuality" and meet the needs of "individuality" is not enough. In addition, insufficient protection of intellectual property rights leads to insufficient attention and investment in product personalized development.
20 12 China jewelry yearbook
We are soberly aware that the rapid development of China's gold and jewelry market in the past 10 years has benefited from the overall economic development of China and the increase of consumers' income, from the reform of management and operation system brought about by market opening, from the unremitting efforts and vigorous market promotion of the industry, and from the "big bull market" (price increase path) of raw materials market. Many traders are willing to participate in the operation of gold jewelry, one of the main reasons is the profit space brought by the rise of gold price. When the price of gold gradually tends to be stable or the price fluctuation intensifies, it is believed that it will bring new challenges to the sustainable development of this industry. Our industry should gradually break away from the development mode of relying on the rising price of raw materials to bring benefits, vigorously develop personalized brands and explore new growth space, so that the development of China gold and jewelry market can stand on a new level, bring more diversified products to consumers, show more diversified brand cultural connotations, and truly "sell jewelry", not just "sell materials and raw materials". I believe it will be the new "spring and blue ocean" of our industry.
20 12 China jewelry yearbook