How to do a good job from the media:
1, build your own brand
Independent brand is your own brand, which is what we often call personal brand. Yes, in my opinion, self-media is mainly used to build brands. People will know what you do when they see your name.
2, with the help of platform promotion
If you are from the media, you didn't expect to build a personal brand, and you don't want to build a brand, then promotion is very suitable for you. You will find that no matter what you do on the Internet, it is more and more difficult to promote it. We used to post in the forum, but we can also leave an external link. Now, we don't even let you leave your contact information.
Like the classified information network, it used to be able to publish information directly for free, but now it has to be certified and more and more strict, and someone has to pay for it. Now do question-and-answer promotion, you can't leave links, you can't leave contact information, and even normal answers often fail.
In a word, Internet promotion is getting harder and harder. Unless you have better experience in internet promotion, or you have money, there is nothing you can do.
Since the emergence of the media platform, this problem can be solved well. Like today's headlines, your published article platform will help you recommend it to relevant users for free. It's free, okay. Yes, so many people from the media like headline platforms, such as WeChat official accounts, and others, and they don't help you promote them at all.
So the advantage of being self-media is that you can use the platform to promote your products or services. It is still necessary to be self-media now. I believe that self-media should develop better and better in the future. Individuals will replace companies and teams, as long as you have the ability.
3. Use the platform to make money
It's getting harder and harder to make money these days. If you don't like the media and don't want to promote anything, then you must like making money. Nowadays, many media can make money by writing. For example, headlines, after your application is approved, you can make money by clicking on advertisements when publishing articles. In other words, if you publish an article, many people will see you and make money. All right.
If you want to make money, you don't need to write what you like. If others like reading articles, you can publish any articles. Of course, it is ok if it is formal and not illegal.