On August 26th, Billie Billie released the unaudited financial report for the second quarter ended June 30th, 2020. The financial report shows that the revenue in the second quarter reached a new high, reaching 2.62 billion yuan, a year-on-year increase of 70%; Regardless of employee equity incentive costs and amortization costs related to intangible assets formed by mergers and acquisitions, the second quarter of the company achieved a net loss of 480 million yuan under non-GAAP.
Chen Gang, the licensed representative of Aide Securities and Futures, said in an interview with Securities Daily that the data of Billie Billie in terms of revenue, daily users and game business all increased well in the second quarter, but it was still at a loss. At the same time, in order to better reach more users of all ages, we have increased our investment in APP, brand-related, mobile games and advertising.
Rui Chen, Chairman and CEO of Billie Billie, said: "In the second quarter of 2020, Billie Billie still maintained a strong growth momentum. The number of monthly and daily users increased by more than 50% year-on-year, and the community ecology continued to prosper. As the most interactive and influential information carrier at present, video has greatly changed the way people express and consume content, and videoization is expected to become the major trend of Internet development in the future. As a comprehensive video community, we will definitely attract more and more users and creators to be at the forefront of the video field. "
The main contribution reached a record high.
The data shows that the number of monthly users in the second quarter reached 654.38+72 million, a year-on-year increase of 55%. Among them, the number of monthly mobile users reached 65.438+0.53 billion, a year-on-year increase of 59%. In the same period, the number of daily users reached 5 1 10,000, a year-on-year increase of 52%. It is worth mentioning that the average daily usage time of these users is as high as 79 minutes.
In addition, in the second quarter, the average daily video playback volume of users reached a record 65.438+0.2 billion times, up 97% year-on-year; The average number of community interactions reached 5.2 billion times a month, nearly three times that of the same period last year.
The core user group of the community is still growing rapidly. By the end of the second quarter, the number of full members who passed the 100 community examination increased by 65% year-on-year to 89 million, and the retention rate of1February exceeded 80%.
At the same time, in the second quarter, more and more content creators came to create videos, and the average number of monthly active UP owners reached 1.9 million, an increase of1.23% year-on-year; The monthly average contribution reached a record high of 6 million, up 148% year-on-year. Pugv (high-quality video created by UP) has accounted for 92% of the total broadcast volume.
By the end of June, 290,000 UP owners had joined the "Creative Incentive Plan" and earned income through video creation. The newly launched fireworks UP main business cooperation platform has also created more opportunities for the commercialization of UP main. In the second quarter, Bi Li also launched an independent video editing tool for creators. After long-term ecological construction, the number of UP owners submitted for the first time in the first half of the year increased by 139% year-on-year.
Revenue increased by 70% year-on-year, exceeding expectations.
According to the financial report data, the revenue in the second quarter was 2.62 billion yuan, a year-on-year increase of 70%. At the same time, the monthly average number of paying users was 654.38+029 million, up 654.38+005% year-on-year. The gross profit margin increased from 16% in the same period last year to 23%, achieving continuous growth for five consecutive quarters.
In addition, the revenue from the game business in the second quarter was 65.438+0.25 billion yuan, a year-on-year increase of 36%, accounting for 47.7438+0% of the total revenue. The company's exclusive mobile game "Princess Link Re: Dive" was launched in April, and it has topped the list of AppStore in China for many times.
From the perspective of income composition, Billie Billie's income mainly comes from four sectors: games, value-added services, advertising and e-commerce. Among them, the game is still the main income pillar of the company. In the second quarter, the company's mobile game revenue was 65.438+0.248 billion yuan, a year-on-year increase of 36%. In July this year, the first new game product launch conference "Your Fantasy World" was held, and 1 1 game works were released. At present, Billie Billie has more than 30 high-quality game reserves, of which 1 1 has obtained the version number. In terms of intermodal games, Bili will also intermodal with the head game developer Genshin Impact's "Harry Potter: Magic Awakening" and other popular games.
Driven by the rapid growth of live broadcast and big member services, the revenue of value-added services in the second quarter reached 830 million yuan, a year-on-year increase of 1.53%. The number of big members doubled year-on-year, reaching 6.5438+005 million.
In terms of advertising business, although the macro environment is weak, the advertising revenue of Bili Bili has increased against the trend. In the second quarter, the advertising revenue was 350 million yuan, a year-on-year increase of 65,438+008%.
By June 30, 2020, the total amount of cash, cash equivalents, time deposits and short-term investments held by the company was 654.38+056 billion yuan. It is worth mentioning that in June of this year, Billie Billie announced the successful issuance of convertible bonds with a total amount of 800 million US dollars.
In the financial report, Li Li also looks forward to the revenue in the third quarter of 2020, which is expected to reach 3.05 billion yuan to 3 1 billion yuan. The above media industry analysts believe that the rapid development of 5G and artificial intelligence technologies will bring great changes to the entertainment industry in the next five years; The popularity of mobile devices will make it possible for everyone to create videos. Under the trend of video-based information, Li Li is in a favorable position in this high-speed growth track.