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How do futures companies let customers trade?
By the staff to provide customers with analysis, trading direction and profit and loss objectives.

Customers send trading instructions to the market through the staff of futures companies.

One of the biggest differences between futures trading and stock market is that futures can be traded in both directions, and futures can be long or short. When the price rises, you can buy low and sell high, and when the price falls, you can sell high and buy low.