With the rapid development of e-commerce in recent years, there is a huge potential business prospect. However, due to the virtuality and openness of network participants and the resulting uncertainty, the credit crisis has become one of the bottlenecks that hinder its development. With the development of socialist market economy, the credit system has been initially established, but there are also some problems such as indifference to credit consciousness, imperfect credit laws and regulations, lagging development of intermediary organizations, and insufficient credit education and research. These problems are mainly manifested in the lack of credit in some areas of China, which hinders the development of the national economy. Therefore, studying the credit system in e-commerce in China is an important subject with practical significance in enterprise management.
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On the basis of practice, this paper analyzes the concept of e-commerce and the credit mechanism and structure in e-credit system. Based on the analysis of the current situation of China's e-commerce credit and the successful experience of foreign e-commerce credit system, this paper constructs China e-commerce credit system which is suitable for the development of China e-commerce. The internal environment and external environment of electronic credit system are described. The construction of credit system in the internal environment must be made by the joint efforts of government, industry, enterprises, consumers and media. The external environment is supported by ethics, guaranteed by law, and realized by scientific organization and management system and advanced technical means.
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