Is the basic element of visual recognition represented by patterns,
It is a supplement to the company name and an identification element expressed in words.
Although the information conveyed by patterns and words is persuasive, they are different in nature and different in expression angles. Patterns and colors should be as important to people as words and numbers. In other words, patterns and colors impress consumers in different ways, which has another attraction.
We must pay attention to the following points when designing the company logo: 1. Use patterns and colors to embody the corporate philosophy.
In visual recognition, corporate logo occupies a very important position. Enterprise logo should be a symbol of enterprise concept, characteristics and culture, so enterprise logo must embody this spirit, not just a simple pattern. Imagine that a national flag made of a simple piece of cloth can inspire the recognition of the whole people and be willing to risk their lives to protect it. Doesn't this mean that the pattern on the national flag reflects the greatness and inviolability of the motherland? ! The importance of this sign is self-evident.
Therefore, no matter what pattern or color the enterprise logo is, it actually has a specific meaning and representativeness, which embodies the meaning and content that many enterprises can't express in words and languages. 2, to be vivid, can give people a deep memory.
When you walk into a room with a sign on the door, people immediately think there is a danger of electric shock and dare not go in. Drivers can quickly identify the traffic signs on the expressway, because these signs have no words, only patterns and colors. For example, in order to tell the driver that there is a restaurant on the roadside, people can see it at a glance without words, but there are patterns of spoons and forks.
The design of corporate logo should be vivid and memorable. For example, the signboard of Shanghai No.1 Department Store is a green circle with a white "1".
This simple sign explains the following points: (1), which stands for the first department store in Shanghai. ② Represents the "100" tall buildings in Shanghai. (3) Green symbolizes life and hope, which is clear and unforgettable. 3, to reflect the independence of enterprises.
In other words, it should quickly attract people's attention among many signs.
Therefore, logo design is a very hard and creative work.
Anyone who visits the headquarters of Zheng Da Group in Bangkok, Thailand, can see the unique logo of Zheng Da Group.
Employees' business cards are also printed with their company logo.
The design of corporate logo is simple and unique: a box and a ring are nested together (this logo can be seen in CCTV's Zhengda Variety Show). If no one is a special editor, people may not see its profound connotation.
Our Zheng Da Group's policy is strict and cannot be modified at will. But there is a "ring" in the box.
This circle indicates that we should have some "flexibility" in implementing policies.
Without flexibility, fixed policies cannot be implemented well. Square and circle are combined together. In order to truly implement the policy. ""Zheng Da Group pays special attention to the organic combination of square and circle when doing business. We pay attention to the combination of "square" and "circle", the firmness of policy and the flexibility of implementation when negotiating with cooperative countries and enterprises, or implementing plans and handling personnel relations within enterprises. Only in this way can our cause develop, and in the words of the business community, business can play a role. "
From this perspective, the logo of Zheng Da Group does have profound connotations. As a symbol of an enterprise, it is not only unique in image, but also easy to identify and remember. More importantly, the logo of Zheng Da Group can accurately reflect the corporate philosophy of Zheng Da Group, and at the same time, it seems that we can understand the reasons why Zheng Da Group has today.