According to Qixinbao data, Hengdabao Group Co., Ltd. was established on February 28th, 2020 with a registered capital of RMB 3 billion, which is held by Shenzhen Mao Ying Investment Co., Ltd. 100%, and its business scope covers real estate sales, sales of automobiles, electric vehicles and new energy vehicles.
Interpretation: Three days ago, Evergrande Health issued a profit warning of 20 19, and estimated that the net loss of new energy vehicle business was about 3.2 billion. Adding the loss of 20 18 years1700 million yuan, the total loss in two years is nearly 5 billion yuan.
"Hengchi", the first model of Evergrande's automobile brand, is scheduled to be unveiled in the first half of 2020, with 202 1 mass production. According to the law of the industry, it is too early to talk about the profit of the automobile business before the vehicle goes on the market. Six-year-old Wei Lai lost more than10 billion yuan a year.
2020 is the key preparation period before the mass production of Hengchi automobile. R&D, production line operation and marketing channels all need a lot of investment. It is estimated that Evergrande's new energy vehicle business will suffer a large loss in 2020.
According to the previous plan, Evergrande's three-year investment budget in the field of new energy vehicles is 45 billion, including 20 billion in 20 19, 500 million in 202010, and 202 10.
With a net investment of 654.38+0.5 billion yuan, the pressure on rich Evergrande is not great. 20 19 Xia Junhai, president of Evergrande, once said that Evergrande's assets exceed 2 trillion, its cash balance is 280 billion and its annual profit is 70 billion. "Supporting the development of emerging industries will not hurt the bones."
But now, the overall net profit of Evergrande Group in 20 19 is estimated to be about 33.5 billion yuan, which is about 50% lower than that in 20 18, and the profit is halved.
In 2020, it will face an epidemic raid, and the global financial and economic system is experiencing a sustained impact. In the context of the downward macro trend, the core real estate business of Evergrande Group in 2020 is not optimistic compared with previous years. Housing enterprises with high leverage and high debt will not lose the security of the capital chain.
At this time, the net investment of 654.38+05 billion yuan is close to half of the total profit of the Group in 2065.438+09, which makes the pressure on Evergrande increase sharply. The original investment plan of 654.38+0.5 billion may change.
According to social media, unprecedented employee mobilization is under way within Evergrande Group. Employees from different departments suddenly received a transfer order to sign up for Evergrande's newly established company "Hengdabao". However, regarding the new company, apart from the leadership, the specific functions have not yet been determined.
Except the engineering department, design department and other departments, the staff of Evergrande New Energy Automobile Division 180 were transferred out.
Some insiders of Evergrande New Energy believe that "cross-job" within Evergrande is considered very common, even in areas where automobiles are almost unrelated to real estate. In addition, in some special periods of Evergrande Group, even non-real estate sales employees have indicators for viewing and selling houses, and relevant leaders will be deducted if they fail to meet them.
According to insiders, "Hengdabao" may be similar to Evergrande's online house selling APP "Hengfangtong". According to Qixinbao data, Hengdabao Group Co., Ltd. was established on February 28, 2020 with a registered capital of 3 billion yuan. Its business scope covers real estate sales, sales of automobiles, electric vehicles and new energy vehicles.
Evergrande established Evergrande Dabao, probably because of the high cost of offline business, and intended to increase the online sales layout and reduce the sales cost, paving the way for the future sales of new energy vehicles.
In addition, Evergrande, as a housing enterprise, has its own logic in entering the field of new energy vehicles.
According to Han Yizhi's incomplete statistics, by the first half of 20 19, the newly-increased land construction area obtained by Evergrande through the new energy vehicle project was about 7.266 million square meters, accounting for about 16.3% of the newly-increased land reserve area of Evergrande, including 4.404 million square meters of industrial land, and the average floor price was only 389 yuan/square meter.
At the previous communication meeting of Evergrande analysts, Xia Junhai, president of China Evergrande, once said: When negotiating with local governments, Evergrande will establish a model, including the expected loss of local investment and factory construction, employment opportunities and tax increase brought by the automobile industry, and then use this model to ask local governments to support residential and living land. Xia Junhai also said that Evergrande will launch a "buy a building and send a car" model in the future.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.