First, Lao Fengxiang
Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries. Lao Fengxiang, founded in 1848, has experienced 170 years and is a century brand of Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.
Second, the business philosophy
"Old brand, new style, fine workmanship and good reputation" is consumers' understanding of Lao Fengxiang brand. All this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect management standards for silver houses and complete ten characteristic services. The widely circulated "Laofengxiang Jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand. "Marketing innovation, technological innovation, management innovation and mechanism innovation". Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half. On the one hand, he tried to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service.
Lao Fengxiang has formed a corporate culture of "sincerity, faithfulness, precision and completeness", and will develop hand in hand with shareholders, customers and employees with the business philosophy of "advance, win and enjoy" and the development strategy of "do better, stronger and bigger".