No one expected that this would become the peak value of Wahaha.

In 20 14, Wahaha's annual revenue declined slightly, reaching 72.8 billion. But by 20 15, it will only be 49.5 billion.

In 20 17, we saw that the annual revenue had dropped to 450.73, and the group believed that the main reason for the decline in performance was the aging of marketing operators and marketing directors, which could not keep up with the thinking and behavior of a new generation of consumers.

Therefore, the group decided to appoint Princess Fuli Zong as the brand public relations minister, expecting her to turn the tide in times of crisis.

There is nothing wrong with the new official taking office.

Unexpectedly, Fuli Zong terminated his cooperation with Wang Leehom as soon as he took office, and bluntly said: "He is old, and the public has aesthetic fatigue on him."

A stone stirs up a thousand waves. As soon as the news came out, everyone felt that Princess Wahaha's emotional intelligence needed to be improved.

You know, Wang Leehom, as the advertising ambassador of Wahaha, has cooperated with Wahaha for 20 years, and the advertising fee has never increased, which has become a much-told story in the industry.

However, is Fuli Zong really a rich second generation without EQ?

Today, I will look at the story of Fuli Zong.

1982, Fuli Zong was born in Hangzhou, Zhejiang. At this time, his father zong was still a salesman in the factory run by Hangzhou workers and peasants school.

Five years later, the signboard of the distribution department of Hangzhou-Shanghai school-run enterprises was taken down and has not been replaced with a new one for the time being.

At this time, Fuli Zong didn't know that this place would be a new starting point for their family, so she had to live an independent life early.

She just vaguely felt that her parents were busy. Even when eating, they both took a few bites in a hurry and went out again, leaving her to chew slowly.

Two years later, Wahaha Nutrition Food Factory was established, and Fuli Zong moved into the factory with his parents. Every time she hears someone respectfully address her father's factory, she thinks her father is really something.

However, the more powerful her father is, the less time she will spend with her.

There are many people in the factory, and people come and go, and there are some brothers and sisters who just graduated from junior college and technical secondary school.

Many people will call her Xiao Li when they see her. But few people will stop by her and talk to her.

Everyone is running around, spinning like a top every day.

Fuli Zong learned to play and do his homework alone after school.

During the holiday, she wandered around the factory. When you're tired, go back to the dormitory and watch Sheriff Black Cat. When the meal arrived, she took the initiative to go to the canteen to eat. It's getting late, so I went back to the dormitory to sleep.

Often many times, she was alone before going to bed and still alone after waking up.

Even if I can see my parents occasionally and see their tired figures, I will bury the idea of coquetry in my heart.

Parents can't come as scheduled, and over time, she will get used to it.

She has not carefully studied whether this habit is because she knows her parents too well or because she has been disappointed too many times. She has learned that there is no reason to be disappointed without expectations.

At a young age, she only feels lonely.

The only thing that makes her feel good is that there are many small things that she can make up her own mind.

This invisibly creates her independent personality, but occasionally she is too independent, disobedient and disobedient, which makes people feel that she is smart and has a wild side.

After all, at that age, she had no idea what Wahaha was going through.

199 1 year, after Zong bought Hangcan Co., Ltd. for 80 million yuan, Wahaha Food Factory was renamed Wahaha Food Group Company.

When Fuli Zong was a junior high school student in Hangzhou No.2 Middle School, Wahaha began to expand outside the province and embarked on the road of "going west and going north".

According to statistics, Wahaha acquired three poor enterprises in Fuling, Chongqing on 1994, and established the first branch outside the province, and then established nearly 200 branches in more than 30 provinces, municipalities and autonomous regions.

Since then, Zongyu 1996 launched Wahaha purified water, and in 1998 created "China's own cola", which established Wahaha's leading position in China, and in the same year invited Wang Leehom as the brand spokesperson.

Rapid development needs to keep pace with the times to manage talents.

1996, the family unanimously decided to let Fuli Zong, who graduated from junior high school, go to the United States to attend high school, laying the foundation for her to take over Wahaha in the future.

Fuli Zong knew that although his father seldom cared about himself, once he spoke, he could only obey.

Besides, for herself, there is not much difference between studying at home and studying abroad. Anyway, things in life and things in study basically need her to face and solve independently.

Therefore, in 1996, Fuli Zong, who was only 14 years old, set foot on the road to study in the United States.

After graduating from high school in 2000, at her father's request, she entered Pepperdine University in Los Angeles to major in international business.

Father and daughter are no different about their future after graduation from college, that is, returning to China.

In 2004, Fuli Zong returned to China to work in Wahaha-related enterprises, and began to work at the grass-roots level, exercising in production bases, daily chemical products and children's wear.

Three years later, Fuli Zong's ability was recognized by his father, and he was allowed to enter the Hongsheng Group under Wahaha and became independent.

Although standing on the shoulders of the giant father, Fuli Zong didn't just want to lean against the tree to enjoy the cool.

In the group, she goes to work first every day and last at night.

With her knowledge, business acumen and radical style, she successfully opened more than 20 beverage factories and expanded Hongsheng's business map to many provinces and cities in Central China, South China and North China.

Under the leadership of Fuli Zong, Hongsheng contributed one-third of the turnover for the whole Wahaha Group.

It can be said that it is doing well.

Fuli Zong is a perfect answer sheet, which makes Zong Houqing very satisfied.

On 20 10, Fuli Zong became the general manager of the newly established import and export company in Wahaha, and managed the import and export business of the whole group with his own professional expertise.

But because she often makes some shocking remarks, it is easy for outsiders to ignore her achievements.

Maybe he was used to independence since he was a child, and later he was influenced by western culture, or maybe it was his personality. Fuli Zong has a strong sense of self and wants to prove himself.

These are reflected in her words and deeds.

On many occasions, she not only speaks bluntly and mercilessly, but also makes people feel that she has a feeling that newborn calves are not afraid of tigers.

For example, when asked about her relationship with her father and how to evaluate her father, she claimed:

Someone asked her what it was like to be a rich second generation, and she said:

The former openly challenges her father, although it can be interpreted as her resistance to living and working under her father's pressure for a long time and the collision between old and new management concepts under the new situation, then the latter's words show her ambition.

Even if the outside world thinks she is ambitious, who can say for sure in the future?

However, the next words, but let a person call her a little unprepared:

Netizens have asserted that her emotional intelligence needs to be improved.

Is she really worried about EQ?

Perhaps, it is just a repressed soul, eager to express itself and prove itself, but not mastering the rules of speaking in this world.

If it is not surprising that those endless words have not brought substantial harm to Fuli Zong, then Fuli Zong has taken many detours on the road of showing himself and proving himself.

In 20 16, despite his father's objection, Fuli Zong directly launched the KellyOne series of high-end customized juice drinks named after his English name, which was completely opposite to Wahaha's people-friendly price.

This series of products, with short shelf life and high price, are basically ignored after launch. In the end, only one or two products are still sold locally in Hangzhou, and the current situation is worrying.

After the failure of this attempt, she turned the corner.

There are ten unlisted companies in China, including Huawei Group, Laoganma, Libai Group, Wahaha, Kevin·Z International, Jiangsu Pacific Construction Group, Northwest, Wanda Group, Qingshan Holdings and Oppo.

Zong Houqing has been adhering to the purpose of "not listing for money" and believes that Wahaha is not "not short of money" and there is no need to go public.

However, in the new situation, Fuli Zong believes that listing is the only way out.

Therefore, in 20 17, when she heard that China Candy Company listed on the Hong Kong Stock Exchange had the intention to sell its shares, she was prepared to buy 50% of the shares of China Candy at a price higher than that of China Candy 65,438+700 million, with the intention of holding China Candy and listing on the backdoor.

Who knows, after the news spread, China candy stocks soared, and Fuli Zong could only buy 26% of the shares for the last 570 million yuan, and the acquisition failed.

When the stock soared to a high price, other capitals took the opportunity to sell the stock.

As soon as the news of Fuli Zong's failed acquisition came out, the stock of China Candy plummeted, even less valuable than before.

This eventually led to Fuli Zong's stock becoming immortal, and hundreds of millions of dollars directly hit Shui Piao.

In 20 17, Wahaha's annual revenue has dropped from 72.8 billion in 20 14 to 450.73. The group believes that the main reason for the decline in performance is the aging of marketing operators and marketing directors, which has been unable to keep up with the thinking and behavior of a new generation of consumers.

Therefore, I decided to appoint Fuli Zong as the minister of brand public relations, expecting her to turn the tide in times of crisis.

Fuli Zong, who thinks he has been put together by capital, will be cautious. However, when he entered the public relations department of Wahaha Group, a public relations incident occurred.

As soon as Fuli Zong took office, he announced that Wang Leehom, who had cooperated with Wahaha for 20 years, had terminated his contract.

When asked why, she kept asking:

"Can I say? This is too hurtful. "

Then call a spade a spade:

Her shocking words once again caused an uproar and even went on a hot search.

In fact, this "predicament" comes down to Fuli Zong's attempt to break the old system and image of Wahaha.

However, the words are really ugly and things are really ugly.

Although she later remedied this gaffe in front of the media, everyone understood why and didn't buy it.

No wonder people call her the female version of Wang Sicong, saying that her language is not amazing.

But Fuli Zong is different from Wang Sicong.

Even though she was frustrated many times, she even said negatively that "the entrepreneurs born after 1980s are hard to succeed", but she never gave up the pace of progress.

Now, more than two years have passed, Fuli Zong has restrained itself and started to innovate Wahaha.

Because of her multiple roles, she handled the work in Hongsheng in the morning and took charge of the brand and some sales work in Wahaha in the afternoon, and made a "trip to break the circle" in view of the current market, combining e-commerce and trends.

Although she offended many old employees by dismissing old employees when it was time to dismiss them, she promoted thinking and ways of doing things in an eclectic way, but her "iron lady" demeanor of paying attention to rules and efficiency in everything is also a wrist that a company should have when it is eager to get out of trouble.

In life, she doesn't want to communicate with entrepreneurs of the older generation, and she doesn't want to communicate with entrepreneurial stars of the new generation and rich second generation. Instead, she will listen to symphonies or visit art exhibitions when she has time.

When asked how worried her father was about her marriage and asked her to get married, she responded domineering: "I never hated getting married."

This era is no longer an era when women have to get married and have children and live beside their husbands and children.

An independent woman like Fuli Zong can see her own value more clearly and treat marriage objectively. Fate follows fate.

At the same time, since 2007, she has devoted herself to charity, not only donating education funds to many universities, but also setting up her own charity foundation.

In the face of a reporter's question, she replied:

It can be said that the world is awake.

Although she stood on her father's shoulder, she also blossomed a flower of her own career.

Fuli Zong's worth, at least has exceeded ten billion.

Over the years, she has won the Zhejiang Economic Person of the Year, Fengyun Zheshang, Zheshang Rising Star and Economic Person of the Year Award.

She has been selected as one of the 50 women business leaders in the Asia-Pacific region, the China Women Business List, the Hurun Charity List and the 30 most influential women business Mulan in China.

A few days ago, Fuli Zong also won this honor in the announcement of the list of "Fengyun Hangshang" in 2020 in Qiantang River.

What do you think of Fuli Zong?

-End-

Author: copper pea

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