In the face of failure, we must first accept the reality and realize that our business strategy and experience are insufficient. Then it is necessary to sum up the experience and lessons, find out the reasons for the loss, and dig the root of the problem step by step in order to avoid similar mistakes in future operations. At the same time, make up for losses as much as possible, optimize and adjust storefronts, re-plan business strategies, and strengthen their own management capabilities. Finally, we should learn to learn from failures, constantly improve our business and innovation ability, and lay a solid foundation for future entrepreneurship.