Zhou Liguo Resume

Professor of the Business School of Central University of Finance and Economics. In 1994, he received training in international trade and international marketing at the Chinese University of Hong Kong. He served as dean and professor of the School of Business Administration of Shandong University of Economics. He was selected as one of the "National Hundred and Middle-aged Business Economists" and is a well-known business management expert. Main social part-time jobs: Vice president of the National University Business Management Research Association, director of the China Marketing Society, executive director of the National University Trade Economics Teaching Research Association, director of the National University Marketing Teaching Research Association, special researcher of the China Business Economics Association, Shandong Province Executive director and deputy secretary-general of the Economic and Management Society, executive director of the Shandong Business Economics Association, executive director of the Shandong Chamber of Commerce, deputy director of the Expert Committee of the Shandong Chamber of Commerce, member of the Shandong Commercial Brand Review Committee, and executive director of the Shandong Industrial and Commercial Administration Society.

Main research areas

Mainly focus on the study of commodity circulation theory and practice, enterprise marketing management, and corporate governance of state-owned enterprises.

Academic Achievements

After many years of teaching, scientific research and management work, he has made outstanding academic achievements. He has won the third prize of the provincial social science outstanding achievements twice and the first prize of the national society. , 1 provincial society special award, 4 provincial society first prizes, 2 college level second prizes, and 1 third prize. He has provided management training for dozens of well-known companies at home and abroad.

Main academic achievements

Main works:

1. "Organization and Regulation of Commodity Circulation in China", treatise (monograph), China Finance and Economics Press, 1999 ,11.

2. "Market-oriented Circulation Innovation", thesis (second place), published by Economic Science Press. 1999,2. (This book won the third prize of the 15th Shandong Province Philosophy and Social Sciences Outstanding Achievement Award).

3. "Introduction to Trade Economics", book, published by Ocean Press. 1995,7. (This book won the third prize of the 10th Shandong Province Outstanding Achievements in Philosophy and Social Sciences, and in November 1998 participated in the "Exhibition of Excellent Social Science Books in the Province to Commemorate the 20th Anniversary of the Third Plenary Session of the 11th CPC Central Committee.

4. "Rule of Business Management - Theory of Behavioral Culture", (second author) Shandong People's Publishing House, 1997

5. "Public Relations", Co-authored by two people (second place), published by Southwestern University of Finance and Economics Press, 1995, 3. (This book won the third prize for outstanding scientific research achievements of Shandong University of Economics in 1996)

6. "Transaction", co-authored by four persons (first), published by China Auditing Press. 1996, 9. 7. "Wage Theory and Practice", second editor, published by Southwestern University of Finance and Economics Press. 1995.

8. "Public Relations Theory and Practice", second deputy editor, Anhui Audio and Video Publishing House, 2002, 11. "Business Ethics" ", first editor, China Business Press, August 2005.

Main papers

In "Management World", "Financial Research", "Contemporary Finance", "Shopping Mall". More than 40 papers have been published in core journals such as "Modernization", "Price Monthly", "Journal of Central University of Finance and Economics", and "Shandong Economy", and many of them have been reprinted in full by the Newspaper Information Center of Renmin University of China.

Main scientific research. Topic

1. Key topics in philosophy and social sciences of the National "Eighth Five-Year Plan": "The Theory and Practice of Commodity Circulation in my country" (second place)

2. Shandong Price Society 1995. Annual key research topic: "Research on the Correlation between Wage and General Price Level" (Host)

3. Key topic of Shandong Provincial Education Commission: "Image Shaping of Business Administration College Students - Theories, Methods and "Path" (Research Team Leader).

4. Shandong Province Soft Science Project (2004-2005) "Shandong Province Urban Marketing Strategy Research" (Host), completed.

5. Enterprise project, "Research on Corporate Image Strategy of Shandong Yalu Biochemical Co., Ltd." (Host), completed

6. China Development Fund Research Association's 2005 project "Division of Responsibilities between Central and Local Governments." and Expenditure Allocation Research" (participation), under research

7. SASAC project "Research on the Current International Model of Investors' Supervision of Enterprises" (participation, chief executive), completed

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8. The Ministry of Finance's research project "Research on Government Accounting Reform" (participation), under research.