Since the establishment of product marketing speech 1 Unicom, it has not only provided new choices for the public, but also provided me with a stage to meet challenges and display my talents.
Looking back on these years, I have changed from an ordinary operator to a skilled marketer. Like all my colleagues engaged in marketing, I have experienced a tortuous process of transformation, improvement, transformation and further improvement.
I am not born with the qualities of a marketer.
Coming from a superior family environment, I have developed the habit of liking ease.
One day, I suddenly learned that the leader wanted to transfer me to the marketing department.
I think: the market just depends on where to buy a mobile phone. It shouldn't be too difficult.
Besides, it is quite comfortable to look around and take a walk! But I soon found that the market is not as simple as I thought.
Due to lack of marketing experience, we are often turned away and even laughed at.
I think: this kind of condescending begging grandpa to tell grandma is simply putting your self-esteem at the feet of others. I can't stand it! So every time I talk about cooperation with a customer, as long as the other party gives me a little face or shows no interest, I will never go again.
After a while, I didn't achieve much.
But in order to prove my Excellence, I really began to embark on a hard marketing road.
Kaimenzi Hotel is an advanced hotel in our city.
After more than half a month's repeated investigation, I found that more than 20 employees in this hotel are potential users.
I found their direct supervisor (a unsmiling woman).
I remember when we first met, she put her feet high on the table, ate melon seeds and listened to me with a straight face. She just said "I don't need it" and sent me away.
Alas, I didn't expect to see other people's feet besides their faces in the market! But I'm not discouraged. I insist on seeing her at least once a week.
I don't know how many times I have seen that woman's cold face and feet. By chance, my friend couldn't help saying, "Xiaowen, don't chase this project, it's hopeless!" " However, at the thought that I haven't finished my task, I have no way out.
Once, on my way to visit him, it happened that there was a sudden heavy rain, which made me soaked through.
When I appeared in front of her, her expressionless face showed surprise and admiration.
After more than three months of unremitting efforts, the woman's indifferent face finally showed a smile and signed my first contract that month.
Holding the signed contract, I looked at her smiling face, but shed bitter tears: only a dozen users have made me brazen and tasted the taste of letting my grandfather tell my grandmother. If this continues for a long time, where is my self-esteem? Especially when I think of the unfinished indicators, I make up my mind: "Don't be discouraged".
In order to achieve my goal as soon as possible, I turned my attention to the IRS.
After working there for several years, I have a certain sensitivity to the market and realize that there are still huge business opportunities hidden in the bureau.
One thousand ways, after many twists and turns, I got the phone numbers of several directors, and I got up the courage to call him for the first time.
Because mobile communication companies have seized this market, it is very difficult.
Since then, we have been in telephone contact for nearly 1 month.
During this time, I never missed an opportunity. On the one hand, I have narrowed the distance between us through the memories and nostalgia of my previous work. On the other hand, according to its particularity, the scheme is tailored for it, and at the same time, according to the requirements of the other party, it has been painstakingly revised and improved for more than ten times.
Finally, when we met to formally sign the agreement, he said: I was moved by your persistence, sincerity and professionalism.
With his strong support, I successfully signed service agreements with dozens of users within one month.
After the IRS successfully opened the first gap, I pursued the victory and signed a service agreement with the Transportation Bureau and other units, achieving the set goals within the specified time.
At that moment, I suddenly understood: in front of customers, I am Unicom, Unicom is me! Unicom is not strong and big, where is my self-esteem? For the strength of Unicom, for my self-esteem, as a Unicom person, how can I escape at this moment? ! Thinking of the care given by the organization and the encouragement of the leaders, I began to realize that my efforts are no longer to prove my personal ability, but to be bigger and stronger, which is my eternal goal! My mind was untied and I began to walk through the streets of the porcelain capital in the scorching sun and cold, sweating on sunny days and muddy on rainy days.
With the goal of sharing weal and woe with Unicom and making the business stronger and bigger, we have sold many calling cards and provided countless after-sales services while marketing major customers in recent years.
Looking back on the marketing work in recent years, there are bitterness and sweetness, laughter and tears! In the market experience, I not only got the greatest support and recognition from leaders, comrades and users, but also found new value in life.
I feel that Unicom has given me this platform to give full play to my potential; It was Unicom that gave me this space to fully reflect the value of life.
This year, we have ushered in unprecedented development opportunities and intensified market competition, but it has also brought us a more severe test.
Under the new situation, I will continue to carry forward the "four winds" spirit of perseverance and tenacious struggle, and make greater contributions to the development and growth of China Unicom!
Product Marketing Speech 2 Dear leaders,
Hello everyone!
Two years ago, I came to the sales department, and faced an industry that had nothing to do with my major and had never been exposed before, I had doubts about my choice for the first time?
At first, I thought this job was simply to invoice, sort out statements and receive customers from all over the country.
Unexpectedly, the sales work is ever-changing and hidden.
Because girls are naturally shy, they always don't know how to communicate with customers and how to introduce products to satisfy customers. To this end, I experienced many embarrassments and failures in my initial work.
I remember one time: a customer in Shanxi asked about the model and specific usage of the charging rack and miner's lamp, but no one was in the office. I had to bite the bullet and explain to the customer. My answer to the customer's inquiry was irrelevant and full of jokes. Finally, this customer chose the products of other companies because of my extremely unprofessional introduction.
This matter touched me a lot. Although the leader didn't criticize me, I am ashamed of my trust in my work and even more ashamed of my leadership. Because of my carelessness, the company lost its customers! It caused losses to the company!
After this incident, I carefully examined myself: I didn't take the initiative to study and didn't pay enough attention.
In my later work, I took the initiative to communicate with every salesman and humbly asked people in production, supply and finance departments.
Change your attitude towards work and feel that your work is very substantial and meaningful. Not only do we know more about the mineral products of our Yuguang brand, but we also find that different sales areas will choose different types of products because of differences in climate and other aspects. How to compete strategically in the market that others have occupied; What are the advantages of our products compared with other competitors? What are the disadvantages? In the process of communicating with customers, how to foster strengths and avoid weaknesses, and recommend the most suitable products for customers in a practical way.
I also found that most customers in Henan and surrounding areas will choose to pick up the goods on weekends. In order to ensure timely delivery, I gave up my rest time and tried my best to serve every customer. To this end, I added another nickname to my friends: "Yuguang is the first busy".
"There are stories that have been heard successively, and there are professions and specializations." Even the simple backstage service work has its own specialties, and it needs to rely on the accumulation of experience and the breakthrough of skills to do the seemingly simple work better than others.
The more trivial the work, the more successful it will actually be, because these jobs face the most basic things in life; Many people tend to ignore its importance, but we can't deny its existence value, because it is an inseparable part of our work.
Friends, if you are engaged in very delicate work in the company, don't lose heart. Whatever you do, we will try our best to do it.
There is no difference between the rich and the poor. Only with a professional level and a convincing working attitude that can be trusted by others, will our life have more transcendence and gains.
Yuguang has given us such a broad platform. Let's show our respective styles together on this platform, and work together to create a century-old brilliant Yuguang.
Product marketing speech 3 Hello everyone!
On this golden autumn day, I stand on this podium and give a speech. I am very grateful to the teacher for giving each of our students the opportunity to show their individuality and self. I took part in the speech with learning, participation and happiness. Thank you!
Today, I'm going to give you a speech on "My superficial understanding of marketing".
Marketing refers to the process that individuals or collectives get what they need by trading their own products or values, so as to achieve win-win or win-win results.
To do a good job in marketing, I think we should be "sincere, diligent and expert".
The so-called "sincerity" means being honest.
Honesty is the cornerstone of maintaining modern market economy and a bridge to communicate with customers. When dealing with customers, only if you sincerely want to stay, match words with deeds, and worry about what customers think, can you win the trust of customers and get their sincerity.
Examples; At the beginning of the founding of China, the futures market was not recognized by the participants in social and economic activities. However, with the deepening of China's economic marketization, more and more investors, producers and consumers are beginning to realize its value and play an increasingly important role in social life.
It is my principle to treat people with sincerity. Dealing with the relationship between honesty and market changes after engaging in futures business has become the main content of my daily work.
Speaking of "diligence", I think it should be diligence, mental diligence, eye diligence, oral diligence and hand diligence.
Diligence is our working state and passion.
We should be diligent in adjusting our mentality and stimulating our work enthusiasm.
Without diligence, everything else is empty talk.
As the saying goes, to err is human.
It is impossible for a marketer to maintain high morale every day. Peng Pai's passion and inexhaustible working energy mean that the machine must have proper rest and maintenance.
Marketing is a challenging job, and the pressure on marketers is also great.
This will make marketers more prone to fluctuations in work mood.
Being locked out of the door, trading losses, customer dissatisfaction and other factors will cause emotional agitation, anxiety or depression of marketers, which are normal phenomena, and it will be abnormal if they do not appear.
It doesn't matter if this happens, but you should learn to adjust yourself and find the excitement quickly through various methods to get yourself out of the emotional trough quickly.
Opportunities and challenges coexist in marketing work, and opportunities are our driving force.
A diligent marketer can maintain abundant energy, high enthusiasm and do happy marketing work.
Diligence in thinking means diligence in thinking.
We should consider the problem more from the perspective of the market.
How to maximize the effect of the company's allocation of resources, how to develop customers, how to do a good job in promotional activities, etc. , are all questions we need to think about.
There are no products that can't be sold, only people who can't sell products.
Doing marketing work, clear thinking and clever use of methods will get twice the result with half the effort.
The innovation of marketing work comes from diligent thinking, and the accuracy of working ideas comes from scientific analysis, all of which require you to be diligent in thinking.
Attention-catching, we should develop the habit of being good at observing words and feelings and be able to capture details.
In business negotiations, the facial expressions and body movements of the other party are observed.
The psychological reaction of the other party will be inadvertently revealed to the body and expression.
If the other person fidgets, changes his body posture frequently, and his eyes are distracted, it means that he is not interested in your topic, or he is not satisfied with the conditions you put forward.
It is necessary to adjust the negotiation ideas and methods according to the displayed details.
Diligence and praise are the cheapest and most precious gifts.
There is no one who doesn't like to hear nice words. Don't be stingy with our praise language.
Language should be appropriate, just right, when it comes to other people's hearts.
Don't make things up and make things uncomfortable, it will be counterproductive and self-defeating
Diligent and good at communication.
Frequent communication with superiors will deepen your understanding and trust, so that you can make fewer directional mistakes in your work.
Communicating industry trends and topics of interest to customers will make you have a harmonious relationship with customers and establish a good relationship with them.
Communicating industry topics with industry professionals can help you improve your knowledge and understanding of the industry, make you more professional and establish industry contacts.
Communicate with colleagues, you will get help from colleagues, get your solutions to problems, and create a good atmosphere of colleague relationship.
In short, diligent and effective communication has many advantages.
Qin Shou, as a marketer, especially at the grassroots level, must have strong hands-on ability.
Be diligent in recording, and good ideas and inspirations should be recorded at will.
Take notes when communicating with customers; Make minutes of the meeting; Information collection should be recorded, notebooks and pens should be carried with you, and records should be made at any time.
Investment plans, in particular, require detailed planning.
Being diligent in writing will make us think clearly and win.
The so-called "specialization" means to be professional.
The futures market is a high-risk and high-yield market. As employees, we should always convey the correct investment concept to customers, remind customers to pay attention to market risks, control positions well, do a good job of taking profits and stopping losses, and guide customers to make investment plans and implement them as planned.
Today's society is developing rapidly. To keep up with the pace of the times, we should be good at analyzing market prospects, pioneering and innovating, doing a good job in marketing, and learning relevant professional knowledge to lay a foundation for future marketing work. Thank you.