The price of non-spot gold is the same, such as futures gold, the price is internationally unified, and the price of gold bars purchased in banks is similar. If the gold bars purchased by brand stores belong to jewelry gold, the price is different, and the price of jewelry gold is also different.

Second, gold jewelry has a brand premium.

Everyone has a different brand of gold jewelry. For example, Chow Tai Fook and Zhou Shengsheng are good gold and jewelry brands in everyone's mind. In addition, there are jewelry brands such as Laofengxiang, Winning Number, Chaohongji, Laomiao and Liu Fu, and even some local brands and private gold shops. Different brands lead to different prices of gold jewelry.

Generally, there are grams of jewelry and one-price jewelry in gold shopping malls, and the prices calculated by grams are also very different, so there has never been a unified national price for gold jewelry. It is directly related to brand pricing. Merchants with the same technology and brand can sell at a price, and some merchants without brands can sell by the gram. As a consumer, buying real gold and silver jewelry must be the endorsement of the brand as trust, and it is also willing to pay for the price of the brand.

Third, the price of jewelry gold between cities.

The price of gold varies from region to region. Even for the same brand, there is a price difference between cities, which will cost several yuan per gram. This is also because the consumption level of each city is different. If you have relatives from other places, you can go to the same brand to compare prices at the same time on the same day. As a processing factory of many gold ornaments in Shenzhen, the price is relatively cheap, but compared with the wholesale price, the price purchased separately does not have much advantage. Many gold jewelry processing factories have their own exhibition halls in Shuibei. The price of gold jewelry is determined according to the process, and the complicated gold jewelry process will naturally be higher.