In this era of the outbreak of e-commerce in animal husbandry, under the new strategic opportunity of "internet plus" and seizing the historical opportunity of building a "smart city", Yangxin County of Shandong Province and Beijing Yimutian Group held the signing ceremony of the strategic cooperation framework agreement for agricultural products e-commerce, and relying on the state-owned enterprise Shandong Yihualu Information Technology Co., Ltd., actively built the largest e-commerce trading platform for professional beef products in China, and prepared to build China Cattle Culture Park and Yangxin Muslim Beef Culture Park, which could attract 80 beef production and processing enterprises to display them centrally.
It is understood that the main functions of this e-commerce platform are divided into "online" and "offline" parts. "Online" unified supervision of digital image files in the production process of settled enterprises, unified use of "Yangxin Muslim Beef" brand for products, unified online delivery, and quality traceability management from beef cattle breeding-slaughter-product e-commerce transaction. And simultaneously undertake the beef futures delivery place of Zhengzhou Exchange of China Securities Association. The display and operation of "offline" entity enterprises promote the online marketing of e-commerce platform, and online electronic transactions promote the operation and consumption of "offline" entities, realize the integrated development of "online" and "offline", and undertake functions such as catering, hotel and commodity display, and cultural skills training. To build a domestic professional beef product trading center and form a beef industry information distribution center.
What are the opportunities and challenges faced by Yangxin County's largest domestic professional beef products e-commerce trading platform under construction? According to media reports, several existing animal husbandry e-commerce platforms have been integrating their own resources and fully exploring their new territories. E-commerce is replacing the traditional concept of animal husbandry.
First, vertical e-commerce in the animal husbandry industry is an inevitable product of the development of the Internet era. With the rapid development of information, people rely more and more on the convenience brought by the Internet, and online shopping has become an indispensable part of people's lives. More and more people buy feed and other livestock products through the Internet. It is farmers' online shopping demand that makes more livestock enterprises start to consider developing e-commerce.
Second, the oldest 90-year-old is 24 years old and has started working. The oldest is over 30 years old after 80. It is the post-80s and post-90s who joined this new era that gradually replaced the traditional concept of farming, making the animal husbandry industry younger and more information-oriented, and online shopping was naturally recognized and accepted.
3. In August 20 12, the largest e-commerce price war broke out in the history of the Internet. JD.COM, Suning, Tmall, Dangdang, Gome and other domestic e-commerce giants have joined the battle, causing a sensation in the whole industry. The ultimate benefit is the major e-commerce. But through this incident, people found that e-commerce can still play like this, and people also saw the future and prospects of e-commerce. Therefore, this incident has to be said to be the fuse of the e-commerce outbreak in the animal husbandry industry.
Fourth, the development of major media portals in the animal husbandry industry is in a bottleneck period, and the homogenization of portals is serious. In order to seek a breakthrough, we should make use of our strong traffic advantages, combine the Internet with entities, build a platform, realize online sales, and earn profits from it. At the same time, many rising stars such as Yangxin are also gearing up for the competition.
The most important thing is to achieve a win-win situation.