O is the concept of open ability and open enjoyment. CCB will open the functions and data capabilities of traditional commercial banking, leasing, insurance, funds and other group businesses to the whole society in the form of services.
P stands for platform ecology. With regard to customer marketing, CCB's main business management is to build an ecosystem and a platform, and then connect the platforms to build a user ecosystem.
1. China Construction Bank, formerly known as People's Construction Bank of China, was established on October 1, 1954 (formally renamed as China Construction Bank on March 26, 1996). The company is headquartered at No.25, Financial Street, Beijing. It is a large state-owned bank managed by the central government and a vice-minister unit of the state. The main business areas of China Construction Bank include corporate banking, personal banking and capital business. There are branches and branches in 29 countries and regions, which involve many industries such as funds, leasing, trust, life insurance, property insurance, investment banking, futures, pension and so on.
2. China Construction Bank has a broad customer base, and maintains banking contacts with many large enterprise groups and leading enterprises in China's economic and strategic industries, and its marketing network covers major regions in China. On June 3th, 216, The Banker published the list of "1 Banks in the World", and China Construction Bank ranked second. In February 217, Brand Finance released the list of the top 5 global brands in 217, and China Construction Bank ranked 14th. In 218, Fortune Global 5 ranked 31st.
3. In December 218, the "Top 5 World Brands in 218" compiled by the World Brand Lab was published, and China Construction Bank ranked 23rd. In July 219, he was selected as one of the Fortune Global 5 in 219. The Belt and Road Initiative ranks 4th among the top 1 enterprises in China. In December 219, China Construction Bank was selected as one of the top 1 brands in 219 China Brand Power Festival. On December 18th, 219, People's Daily published China Brand Development Index 1, and China Construction Bank ranked 25th. On January 4, 22, it won the evergreen award of Caijing in 22 "Sustainable Development Benefit Award". In March 22, it ranked 13th among the top 5 global brands in 22.