Industry market analysis: SWOT analysis method can be used, that is, to analyze the crisis and challenges encountered by a product, a company or an industry in the market economy environment, as well as their respective advantages and disadvantages.
Consumer analysis: mainly analyzes consumer psychology and consumer behavior. Consumer psychology includes consumers' views on the industry or products, pricing, product quality and so on. Consumer behavior can also include the analysis of consumers' first purchase behavior and second purchase behavior.
In fact, market analysis is very simple, that is, to discuss these aspects and use a specific brand or a specific case to support their arguments.
Extended data:
Market analysis is the analysis of various factors, trends and trends of market supply and demand changes. To correctly understand the significance of market analysis, we must master the following points:
The problem of objectivity. It is emphasized that research activities must use scientific methods and meet scientific requirements, so as to minimize all kinds of deviations in market analysis activities and ensure the authenticity of the information obtained.
Systematic problems. Market analysis is a well-planned systematic process, and relevant information should be collected, analyzed and explained according to the predetermined plans and requirements.
Data and information. Market analysis should provide information to decision makers, not data. Data is all kinds of raw facts and data collected through market research activities, and it is the raw material for forming information. Information is the knowledge and conclusion obtained through the analysis of data, and it is the product of data processing and processing.
Decision orientation. Market analysis is a management tool for decision-making.
References:
Market Analysis-Baidu Encyclopedia