Let me share the screenshots of two stores I'm working on for nearly 30 days. It's not good at the moment, just answer it. (A person's ability is still limited)
Store A (Figure 1) was mainly made by me in March-February last year, and Store B (Figure 2) was mainly made by me in April this year.
Store A 100% authentic, and some of Store B are offline customers. (No paid promotion)
Of course, pictures are only purely online transactions, and some people who are unwilling to trade online or need to be made public are naturally ignored.
If I divide it, the main points of store operation should be:
Product, process, optimization.
Products are mainly: price and quality. It is directly related to the repurchase rate and after-sales evaluation. This is the foundation for a store to grow bigger and go further. To do this well, we must control product quality, investigate market prices, peer product quality and so on. Know yourself and know yourself, and you will win every battle.
The traffic is mainly: show. It is directly related to whether your product will be seen, which is the basic prerequisite for doing a good job in e-commerce. To do this well, the simplest thing is paid promotion. Therefore, the use of online sales treasure and standard king is also an operational technology. Natural ranking aside.
Optimization mainly includes design and data. It is directly related to clicking and paying. This link should include: pictures, transactions, BSR score, collection, conversion rate and evaluation.
Although everyone understands the truth, why do some people do it well and some do it almost? This involves many factors. But you can basically go back to the above three points.
For example, some shops are generally decorated, and the details are not as good as yours, but the transaction is high. Why?
Price factor, transaction factor, BSR score.
For example, some shops clearly set the product price very low, but there is still no order. Why?
Transaction factor, design factor, BSR score, no flow (low display).
For example, some programs are obviously high, but there is no deal. Why?
Price factor, transaction factor, design factor, BSR score.
But if you do these three things well and the industry is stable, then it will definitely get bigger and bigger.
The main difficulties in operation are design optimization and data creation.
Everyone has a different understanding of design. There is a saying in graphic design that makes sense: what looks good is not necessarily the best, but what is suitable is the best.
Therefore, the operation's understanding of industry design and customer psychology directly affects the relationship between design and transformation. This may also be why everyone is optimizing products, but why some people are effective and some people are not.
Not much to say about data creation, only to understand. Because Ali still talks about all kinds of data in the final analysis, you do your best to make the data better. Of course, I haven't done this yet. All natural data. The main considerations are budget and time and energy. One person can't do so many links.
Finally, go back to the data of my screenshot.
In fact, you can see:
Store A has a low turnover, but a large transaction volume (online average 3 orders per day). This is still the case that I haven't been in charge of optimization for half a year.
Store B has a high turnover, but few transactions (online average daily 1 order).
Although the turnover of store B is higher, the data of point A is still good in terms of the number of exhibitions and views.
Therefore, it is not necessarily a high transaction and a good data ranking. Other details optimization also has an impact. It also shows that if a store has a solid foundation, even if there is no optimization and no new products, the timely response of customer service will not plummet. Of course, if we continue to optimize and innovate, it will definitely be better. This is my personal experience: Store A started in March last year, with 1 month 1 order or no deal, and now it has been continuously optimized and achieved new results.
With regard to paid promotion, Store B later had this plan, but now Store B has a lot of preliminary work, so we can get it in the second half of the year, and then we can exchange our specific understanding of online sales treasure and Wang Biao. Because paid promotion is a very important technology after design optimization and data creation.
Time is urgent and words are chaotic. The above are just personal opinions and are for communication only.
Finally, it takes patience to do e-commerce.
Good luck!