Wine collection is a hidden honor. Wine cellar is a collection of wealth, fashion and taste, living in a corner of the house, collecting vintage wine and gathering world culture. In the wine cellar, the year marked on the wine can be a memorable moment in life or a record of historical events, and the year marked on the wine is also a record of the history of the wine itself.
Hiding wine itself is also a pleasure, and the first element of wine is for drinking and appreciation. Most wines have no aging potential, so it is advisable to drink them within two or three years after listing. Only 0. 1% of the total wine has the aging potential of more than 10 years, usually top-class red wine, white wine, sweet white wine and port wine, which need to be drunk in an environment with proper temperature and humidity control. So far, scientists have not found out why only top wines have the potential of aging, and this is the artistic charm of wine.
During the aging process, a series of changes will take place in the color and aroma of wine. First of all, the color of wine will change. The color of red wine will change from ruby red, deep ruby red and deep ruby purple to brick red or even brownish red, and white wine and sweet white wine will change from light yellow and light grass yellow to golden yellow, deep golden yellow or even brownish yellow. Secondly, the aroma, tannin and structure of wine will change, gradually losing the fresh fruity characteristics of new wine and developing a strong bouquet.
After aging, the fruit aroma that reflects the characteristics of the producing area gradually decays, and the developed wine aroma is very similar. The most famous top wines are the five top wineries in Bordeaux and some second-and third-class wineries. In addition, red wines with aging potential include Burgundy's top black Pi Nuo and a few red wines from Piedmont. Top sweet white wines with aging potential, including the sweet white wines of Bordeaux Susubo and Rheinland; The top Burgundy white wine with aging potential needs aging, so that the wine can develop a richer level of bouquet and mellow and soft taste, so as to appreciate the characteristics of the top wine.
Top wines usually have small output, large demand and futures sales, which makes the listed wines have low alcohol content and attract people to buy first. But to really enjoy the best state of top wines, you need to be patient until the wines are ripe, which is the original reason for personal collection of wines.
Wine is often regarded as a liquid asset, which is determined by its unique collection value. For a long time, Tibetan restaurants have benefited a lot, but little publicity has been given. In the economic recession caused by the bursting of the American economic bubble and the stock market crash two years ago, the super-rich lost their wealth and public investment because of the sharp drop in stock value; Only Tibetan restaurants enjoy themselves, because the value of wine in the cellar is still firm and even rising.
Wine collection has the characteristics of large appreciation and stable preservation rate. According to the data of Global Wine, if you invest in 10 wine from Bordeaux, France, the return rate in the past three years is 150%, the return rate in the five years is 350%, and the return rate in 10 is 500%, which greatly exceeds the appreciation rate of Dow Jones and S&P index stocks in the same period. 1986, I spent $37.50 on a bottle of 1982 from Akebia, one of the five top wineries in Bordeaux, France, and now the value has reached $500.
For many years, wine collection has been unknown to most people, on the one hand, because Tibetan restaurants have kept this secret well, and on the other hand, collecting wine requires extensive professional knowledge and elegant appreciation ability. Of course, wine collection, like other collections, can also hire wine experts as collection consultants when they have no time to take care of themselves.
Investment grade wine (IGW) refers to wine that can be aged for a long time and increase in value over time. Judging from the history of wine collection, less than 100 kinds can become investment-grade wines. Traditionally, when it comes to investment-grade grapes, it is Bordeaux's top red wine, top sweet white wine and port wine.
In the past half century, the top red wines in Napa, California, USA have sprung up and performed well in the return on investment. They are recognized as investment-grade wines and are collected in the wine cellar of wine collectors. In addition to Bordeaux and Napa wines, only a few top wines from Italy, Australia and Spain can be listed as investment-grade wines.
It should be noted that wines with aging potential are not necessarily investment-grade wines, and some wines with aging potential have low value-added rate and will not be collected as investment-grade wines. Investment grade wine must have the following main characteristics.
The first is the ability to age for a long time. Long-term aging ability is the most basic condition of investment-grade wine. Once the price history and reputation of the wine producing area are considered, not many wines can be shortlisted. There are many factors that affect the aging potential, such as the grapes selected for brewing, the application of brewing technology, the capacity of wine bottles, and the conditions of constant temperature and humidity for storing wine.
Secondly, the output is very small. Compared with the low-grade liquor brewed on a large scale, another major feature of investment-grade liquor is its small output. Generally, the top wine output of top wineries is between 200,000 and 300,000 bottles, that is, 200,000 to 300,000 cases. If the limited output is dispersed to the world market, it will be more precious because it is relatively rare. In addition, top wines can be aged for a long time, so the value of such wines will continue to rise with the extension of cellar storage time.
Third, it must be a world-famous brand. Like any commodity, quality and quantity are not absolute to the price, and the popularity of the brand is an important factor in whether the top wine belongs to the investment grade. There are several ways to form the recognition of top wine brands, such as the famous French wineries with a long history, such as Deacon Winery in Bordeaux and Lafite (ch? Teau Lafite RothsChild), Latour (ch? Teau Latour), Margo (Ch? Margaux Winery), Mouton (Ch? Mouton Rothschild) and Obiang (ch? Teau Haut-Brion), both famous villages formed in history, have established their own reputation in hundreds of years of historical development.
In the process of brand building, celebrity effect is indispensable. For example, the brand of Petrus Winery is outstanding because the hostess gave the wine to the British royal family, which was loved by the royal family and enjoyed a world-famous reputation. The rise of Napa's top wines benefited from the famous "Paris wine evaluation"-in the blind evaluation of red and white wines of Napa winery and top French wineries, Napa winery won the first place, which greatly improved the popularity of the producing areas and wineries (gardens).
Another feature of investment-grade wine is that the price rises sharply during the aging process. The price of investment-grade wine must rise sharply, or has the potential to rise. This principle is simple. If the value-added of wine is not significant, it is not investment-grade wine. Therefore, it is necessary to investigate the price history of investment-grade wines, including the auction price history, the listing price and price appreciation history of new wines, the development history of wineries (gardens) and so on. When examining the price, it should be noted that sometimes high-priced wine is not necessarily investment-grade wine.
If you want to get the pleasure of collecting wine and increase the wealth brought by collection, you must first buy the right top wine. Buying investment-grade wine is also very particular.
First of all, you should buy top-class wines with good vintage. Wine is an agricultural product, and its quality is greatly influenced by nature, so there are differences in years. Even the investment-grade wine brewed by wine (winery) has different quality in different years. For example, the price difference between top red wine in Bordeaux year and ordinary year is $200, which shows the influence of year on wine quality. Therefore, the collection of investment-grade wine should buy good vintage wine tasting.
Secondly, try to buy large bottles and whole cases of wine. Auction market is one of the sales markets of wine collection. In this market, the share of conventional single bottle of wine (750 ml) is very small, so it is not easy to sell. Therefore, an important principle of collecting investment-grade wine is to buy whole cases of large packages (1.5 liters, 3 liters, 6 liters, 9 liters, etc. ). For investment-grade wines, the preservation conditions in the process of aging collection are the key factors to determine whether the wine can maintain high quality. The wine stored in the wooden box of the original winery (garden) makes people feel that the wine has been kept in good condition, and the price of wine can often rise by 10% to 15% at auction.
Third, you can also buy wine. That is, consumers sign contracts with wine merchants in advance to purchase the specified wine in advance, but it will take some time (usually one to two years) to really get the wine. Generally, wineries (parks) that brew investment-grade wine will sell wine for a certain period of time in good years.
Fourth, we should pay attention to the decentralization of the collection. Diversified investment is an important way to make the wine cellar collection appreciate continuously, and it is also the general rule of any investment; At the same time, collectors themselves can continue to enjoy top wines. Because the good years in different countries are different, the wines in good years will be scattered to different producing areas when purchasing, which naturally leads to the decentralization of the collection. Of course, it does not include the vertical series of favorite brands.
Finally, you need to grasp the purchase time. Like any investment commodity, the price of investment-grade wine has ups and downs, and the timing of purchase is very important. Knowing and predicting the price cycle can help you buy and sell wine at the best time. Investing in wine, like other investments, has no guarantee of stable profits. However, the biggest advantage of investment-grade wine is that even if it is not suitable for sale at a bad time, you can enjoy the wine by yourself or with friends.