My classmate opened a milk tea franchise store for two years. He kept the store for more than ten hours every day but failed to make any money. It was very hard and he finally transferred the store at November last year. I have also seen articles about this on the Internet. It is really difficult to open a milk tea franchise store. Franchise stores usually look beautiful, but it’s only when you actually do it that you realize it’s a trap. My classmate has never done business. She is very diligent, but has no idea about business.

Another fellow has worked in a 24-hour convenience store, snack bar, and hot pot restaurant, with a monthly income of 100,000-200,000, and her investments have been successful. She has been helping in her family's store since she was a child. After graduation, She has been doing business work, and our impression of her is that she is very eye-catching and earns a lot of money. It wasn't until I read "Thoughts and Standpoints" that I discovered that her sharpness should be a strong thinking model for doing business.

Being able to invest and not being able to invest are different thinking modes.

Nowadays, the various forms of investment everywhere are dazzling. How can we have a sharp eye to see through everything and avoid doing stupid things? We first need to improve the quality of our thinking, because the quality of thinking determines whether a person will be rich or poor in the future.

The most common thing is that people are being deceived every day. Scammers are everywhere and difficult to detect. Some elderly people were defrauded of RMB 80,000 due to phone scams, some were defrauded of hundreds of thousands for futures speculation, some were defrauded of millions due to high-interest financial management, and some were defrauded of money and sex when seeking marriage. People with high quality of thinking are not easily deceived, but people with low quality of thinking are deceived time and time again. People say that "you will gain wisdom after you have learned a lesson", but it has no effect on him. We often say that this person is unlucky. , but I don’t know that this is caused by low quality of thinking. The solution is to improve critical thinking and improve the quality of thinking.

There is a concept in "Thinking and Standpoint" that is self-centered. If you value personal interests too much, you will be easily deceived. The Empress Dowager in "The Elegance of the Han Dynasty", in order to find an official position for her younger brother, completely ignored the position of the Han Dynasty and allowed her younger brother to commit murder and swindle before being killed. She valued personal interests too much and did not know that this would lead to the Han Dynasty being overthrown. To start a war is to deceive oneself. When the Oara people took the opportunity to provoke a war, many officials in the court, including the young emperor, blindly felt that they wanted to maintain the dignity of the Han Dynasty. This large group of people were deceived by themselves and blindly accepted the war without considering their own country's strength. It will lead to serious consequences, and the country may be at risk of being destroyed. Why are these people so confused? It is all caused by low quality of thinking.

I have seen too many people do all kinds of stupid things, and I feel sorry for them. They should read "Thinking and Standpoint" to improve the quality of their thinking, so that they can stand on an unchanging ground, see through the essence of things, and not be blinded by superficial interests.

We must first master the 8 elements of thinking quality:

The first element is purpose. We must find the true purpose of others in essence and not be fooled by superficial good words. The promotion of franchise stores is always very tempting, but we will find that the main purpose is to make money from you through franchise fees.

The second element is questioning. After finding someone else's purpose, we have to question whether this purpose is helpful to you. It’s not helpful. You can’t make money in this kind of franchise.

The third element perspective. What's your point? Your point of view is to make money by opening a milk tea shop.

The fourth element of information. Besides opinions, what other information could accomplish this? Then you also need to know whether others have made money by joining the franchise, and whether the money is due to the location or some other comprehensive reasons.

Fifth element inference. By inferring the above four requirements, we understand whether the possible results are consistent with other people's purposes. It's the same. The franchisee makes money, and it doesn't care whether you make money or not.

The sixth element concept. In addition to the above information, what other concepts in disciplines are the basis for proving that things are good or bad?

The meaning of the seventh element. Through the above six elements, we draw a conclusion. You can’t join the milk tea franchise.

The eighth element is assumed. Through the purpose of the first element and the meaning of the seventh requirement, think again and find out whether the result is what you want. If you can make money, do it. If you can't make money, you don't need to do it.

Through this kind of progressive thinking, we will break through the original limitations. How can ordinary people think so much? In this way, we will slowly be able to improve our thinking level.