Herbalife's marketing model is divided into two categories. One is single-layer direct selling: similar to many insurance companies and futures companies, they sell products by their own interpersonal relationships and get commissions. The customers it developed did not become salespeople, forming a hierarchical structure.

The other is multi-level direct selling: after selling products to consumers, direct sellers can absorb, coach and train consumers, so that they can also become subordinate direct sellers, so that they can get their own sales commission and the sales commission of subordinate direct sellers.

These two direct selling modes are determined by whether consumers can become lower-level direct sellers after the direct sellers have sold their products. If consumers are just consumers and will not join in product sales, then it is single-layer direct sales. If its consumers also become direct sellers, then they can get their sales commission, which is multi-layer direct sales.

Herbalife is the world's leading nutrition and weight management company. Its English name is Herbife (English means "herbal life") and its headquarters is in Los Angeles, USA. It has set up branches in more than 90 countries and regions around the world, and China is headquartered in Shanghai, and its products are sold all over the world.

Herbalife, founded in 1980, is a listed company of new york Stock Exchange. 20 1 1 year, its retail sales reached $5.4 billion, with more than 7,400 employees worldwide and sponsored more than 250 world-class athletes, sports teams and competitions.