Seize the opportunity to build first-class people's livelihood service
In order to give full play to the brand effect and promote the development of apple industry in Jingning, the County Apple Production and Marketing Association is located in Jingning County Administration for Industry and Commerce, with the director Bao as the chairman. He led the staff to go deep into enterprises, markets, towns and villages, and for three months, he conducted in-depth research on the industrial operation of the county, comprehensively grasped the basic situation and main indicators of corporate brands in the county, determined the list of key enterprises to be cultivated and supported, and established and improved the basic files of existing brand enterprises and key enterprises to be cultivated. This paper puts forward the idea of implementing gradient cultivation and development according to the three levels of municipal, provincial and national brands, and formulates the Implementation Plan for Promoting Brand Prosperity in Jingning County, which has been fully affirmed and highly valued by the county party committee and government, forming a relatively complete brand cultivation system, which has opened the prelude to the implementation of quality revitalization, brand revitalization and trademark strategy in the county. He traveled in many ways, while grasping the role of the association, he set up Jingning Apple boutique direct-sale stores in Beijing, Shenzhen, Lanzhou and other places, and personally promoted them with the main leaders of the county, effectively improving the popularity of Jingning Apple. In 20 14, the output value of apples in the county reached 2.4 billion yuan, with an output of 600,000 tons.
Actively construct and establish a long-term mechanism for trademark protection
Strengthen the protection of trademark rights of county-level characteristic products and formulate? Jingning apple? A series of regulations, such as Regulations on Printing Management, License Contract, Usage Management Rules and Protection Measures, regulate the trademark use behavior of enterprises, improve the self-discipline and self-protection awareness of trademark management of enterprises, and standardize the trademark order from the source. Set up a warm reminder board for registered trademarks of well-known brands in large shopping malls in the jurisdiction, actively guide and urge commercial enterprises to actively fulfill their review obligations, and comprehensively improve the trademark management level of large and medium-sized commercial enterprises. Adhere to paying equal attention to service and supervision, and combine with 123 15 complaint reporting network to carry out in-depth special law enforcement actions against all kinds of violations of the exclusive right to use registered trademarks, focusing on investigating and dealing with violations of well-known trademarks and famous trademarks. Next to the famous brand? And other acts of unfair competition, effectively protecting the exclusive right to use a registered trademark.