Evergrande temporarily breached the contract because it reached the finals and attracted great attention from domestic and foreign media. Because the publicity value brought by the high attention is much higher than the liquidated damages, it is indeed unfair to the previous sponsors. When the sponsor signed the sponsorship contract, he could not foresee that Evergrande would reach the finals. His sponsorship contract was similar to a futures contract, which means it has time value. This is like buying and selling a second-hand house. When the house seller sees that the price of the house has increased, he regrets it at the last minute and would rather return double the deposit than sell. From the perspective of fairness in civil law, Evergrande's compensation should not be paid entirely in accordance with the liquidated damages in the contract, but should be higher than the liquidated damages stipulated in the contract.