CRM system

Using computer automation to analyze marketing, sales and customer service is a management mode that enterprises can provide satisfactory and thoughtful services to customers more efficiently, with the aim of improving customer satisfaction and loyalty.

enterprises use CRM system to understand customer behavior, tap the potential value of customers, and enable enterprises to turn valuable customer information into customer knowledge. By establishing data warehouse, using data mining and other technical means to analyze a large amount of customer information, enterprises can better understand customer consumption patterns and other information, and classify customers, so as to formulate corresponding marketing strategies and develop corresponding products or services to better meet customer needs.

in the manufacturing industry, most enterprises, such as heavy machinery industry, building materials industry, aviation industry and automobile industry, have changed from "production-centered" to "customer-centered" as the development direction, managed customers by classification through CRM system, deepened the sales progress cycle from potential customers to clinched customers, and reflected the clinched status and sales efficiency according to customers' behaviors at all stages. Through in-depth analysis from different angles, different forms of sales funnel can be obtained, and by providing targeted customer care, customer loyalty can be improved while enterprise performance can be improved, so as to achieve "customer-centric".

in the service industry, with the development of enterprise information management, maintaining customer information has become a top priority. Dialysis the overall situation of customers, realize the quantitative management of customers' value, and finally realize the strong control of the service industry.

not only manufacturing and service industries, but also new media industries, IT industries, fast-moving consumer goods industries, high-tech industries, pharmaceutical industries and other industries that have sales behaviors and need to manage customer relationships are all applicable to CRM systems.