The purchasing power of "Chinese aunt" for gold in 20 13 years led to the biggest one-day increase of international gold price in 20 13 years. The Wall Street Journal even invented the English word "dama" to describe "Aunt China".
On April 5, 20 13, the price of gold dropped by 20% a day, and a large number of people in China flocked to the nearest store to snap up gold products, even buying gold products weighing several kilograms. They are called "Chinese aunts" who buy gold at the bottom of the market. And in 20 13, Chinese aunts became famous in the "gold rush war". Their wrestling with capital predators is infinitely magnified.
It is a good thing that Chinese aunts want to profit from investment, but this idea can only be said to be a good wish for most aunts, because the income and risk of investment are directly proportional to the professional requirements.
That is, the higher the rate of return, the greater the risk and the higher the requirements for professionalism. A typical example is futures investment. The ones with the lowest risk often don't need majors, but the profits are also very small, such as bank deposits.
The origin of Chinese aunt
Speaking of the word "Chinese aunt", it is generally considered to be the product of the early 1920s/Kloc-0s, and it has been almost ten years since the word appeared. "Chinese aunt" is a unique phenomenon in China.
Because in China, the tradition is "the man is in charge of the outside and the woman is in charge of the inside", that is, the man is responsible for working hard outside and the woman is responsible for the housework, including managing the money at home. Therefore, the most important thing for Chinese aunts is money. Therefore, from the marketing point of view, it is the best choice to win the Chinese aunt if you want to sell goods quickly.
With the high development of market economy, inflation is a general trend. Chinese aunts are reluctant to let their money earn small interest in the bank and endure the suffering of inflation. As a result, Chinese aunts began their investment journey.