First, what is a rich man?
In this year's Hurun Wealth Report, Hurun divided the wealth of the rich into four grades.
The first level is families with assets of more than 6 million (net assets). Actually, these people are not rich at all. The figure of 6 million is only converted according to the foreign standard of10 million dollars. According to the standards of big cities in China now, including real estate, 6 million is just a "well-off family". The report shows that as of 20 17 65438+ 10 1, there are 6 million households with assets in Greater China, an increase of 274,000 over last year, with a growth rate of 6.3%; Excluding Hong Kong, Macao and Taiwan, the number of 6 million households with assets in Chinese mainland has reached 3.62 million, an increase of 240,000 over last year, with a growth rate of 7. 1%.
The real rich are the following three levels: ten million assets, hundreds of millions of assets and 30 million dollars of assets.
According to Hurun Wealth Report, in Greater China, only families with net assets exceeding10 million can be classified as "high net worth families", which is what we call the rich.
According to the data, as of 20 17 65438+ 10/,the number of households with tens of millions of assets in Greater China has reached 1 860,000, an increase of1470,000 over last year, with a growth rate of 8.6%, of which tens of millions of investable assets are "high net worth". Except Hong Kong, Macao and Taiwan, the number of households with tens of millions of assets in Chinese mainland reached 6.5438+0.47 million, an increase of 6.5438+0.3 million over last year, with a growth rate of 9.7%, among which the number of "high net worth families" with tens of millions of investable assets reached 749,000.
Hurun calls families with assets exceeding 100 million "ultra-high net worth families". According to Hurun's standards, these people can basically be called rich. According to the report, the number of "ultra-high-net-worth families" with hundreds of millions of assets in Greater China reached 1.2 1.2 million, an increase of 1.5% over last year, among which the number of "ultra-high-net-worth families" with hundreds of millions of investable assets reached 7 1 10,000. Excluding Hong Kong, Macao and Taiwan, there are nearly 654.38+million households with hundreds of millions of assets in Chinese mainland, and nearly 60,000 households with hundreds of millions of investable assets.
The last level is the family with more than 30 million dollars, which is called "international ultra-high net worth family", which is close to the threshold of financial freedom of 65.438+700 million yuan proposed by Hurun for second-tier cities in China. According to the report, there are 79,000 households in Greater China with assets of more than 30 million dollars, an increase of 1 1.8% over last year, among which 48,000 households have investable assets of 30 million dollars. There are 65,000 such families in Chinese mainland, an increase of 13.3% over last year, among which 39,000 are "international ultra-high net worth families" with investable assets of 30 million US dollars.
In short, in the past year, the growth rate of the total number of high-net-worth families (the rich) was much faster than GDP, and the higher the assets (the richer), the faster the growth.
Second, where are the rich people?
After figuring out what a rich man is, let's see where these rich people live.
In terms of cities, Beijing is still the city with the largest number of rich people, followed by Shanghai, Hong Kong, Shenzhen and Guangzhou. Rich people gather in Beijing, can house prices be low?
The following are the top ten million assets and high net worth family cities in Greater China 10.
By region, Guangdong has become the region with the largest number of high-net-worth families with 10 million assets for the second consecutive year, with an increase of 28,000 over last year, reaching 268,000, with an increase of 1 1.7%. This is also one of the reasons why Beige recommended everyone to pay attention to the real estate in the Pearl River Delta (Guangdong-Hong Kong-Macao Greater Bay Area). Friends who have read the previous article believe they will be impressed.
In terms of population density, Hong Kong is the city with the densest number of rich people, with one multimillionaire and high net worth person in every 34 people, and Beijing ranks second, with one multimillionaire in every 83 people and one multimillionaire in every 940 people in the whole mainland. Hong Kong is also the city with the largest concentration of billionaires, with an average of/kloc-0 billionaires per 600 people. Taipei ranks second and Beijing ranks third. 3. What do rich people do?
According to the statistics of Hurun Wealth Report, tens of millions of high-net-worth families are roughly composed of the following categories. 55% of business owners
Business owners, also known as bosses. The proportion of these people is as high as 55%. Enterprise assets account for 60% of its total assets. They have 6,543,800+8,000 investable assets (cash and some securities), more than 200,000 cars and more than 2 million houses. Jinling 20%
Golden collar mainly includes high-level people from large enterprise groups and multinational companies, who own shares in the company, have high annual salary and dividends, and ensure stable high income. These people account for 20%. The cash and securities in their wealth have increased to 20%, and they own more than 5 million self-occupied houses and cars worth more than 500,000. Real estate speculators 15%
Real estate speculators mainly refer to rich people who invest in real estate and own multiple properties. These people account for 15%. Real estate investment accounts for 90% of their total wealth, and cash and marketable securities account for 5%. Professional shareholders 10%
They are professionals engaged in financial investment such as stocks and futures. Cash and stocks account for 30% of its total wealth. On average, professional shareholders own more than 4.5 million self-occupied properties, more than 2 million investment properties and more than 500,000 cars.
It is not surprising that more than half of the rich are entrepreneurs, but the other two figures make us "shine".
First, the real estate speculators, as we all know, experienced the skyrocketing real estate last year, and the family assets with real estate have greatly improved. However, real estate speculators have become a professional group, and they also appear in such a high-standard list. This amazing beige color. I wonder if Hurun has a clear definition of real estate speculation? It is somewhat arbitrary to say that owning two or three suites is called real estate speculators.
Second, professional investors, accounting for more than 10% of multi-millionaires. There are two questions about this. One problem is the definition of professional investors. Hurun defines professional investors as "professionals engaged in financial investment such as stocks and futures", but whether they own stock assets is a professional investor; The second question is money and stock trading, which comes first, the chicken or the egg? Is it because you have money or because you have money?
However, in any case, these two points also represent the two markets where the rich in China invest the most-real estate and stock market. Fourth, how do rich people spend their money?
At the beginning of this year, another report released by Hurun, "20 17 China Millionaires' Top Quality Products-Brand Tendency Report", showed that the average age of millionaires in China was about 38 years old, the average house they lived in was 240 square meters, and the average annual consumption accounted for 3.4% of the average wealth. These numbers are more hateful than ordinary people.
In the daily consumption structure of millionaires, tourism accounts for the highest proportion, reaching 28%, children's education accounts for 23%, ranking second, and daily luxury goods account for 20%, ranking third. Riding, surfing and sailing are the activities that the rich want to try most in the next three years, followed by art collection, paragliding, marathon, rock climbing, bungee jumping and broken valley. I have to say that most of these hobbies are expensive.
The report also shows that what the rich want most is "health", followed by family life, time, learning opportunities and material wealth. They generally believe that work pressure, staying up late and irregular diet are the three main causes of discomfort, and they usually decompress through SPA, massage, pedicure and exercise. Running, golf and swimming are the three favorite sports of the male rich, followed by mountain climbing. Yoga and running are the two favorite sports of the rich women, followed by swimming. It seems that there is no doubt that the rich pay more attention to health than the poor. No wonder everyone says that rich people value their lives more.