With legal independent legal personality, honesty and trustworthiness, good reputation, willing to cooperate with the headquarters for a long time.

Understand and agree with the corporate culture, business philosophy and marketing model of Anta brand, and actively abide by the management and regulations of the headquarters.

Have a good service attitude and team spirit, have business experience in related industries and have certain market sensitivity.

Have good economic strength, rich social relations and rational investment mentality.

Requirements for franchise stores:

The use area of counters in shopping malls in first-and second-tier cities is not less than 30 square meters, and the area of exclusive shops in bustling commercial streets is not less than 45 square meters.

The store has a good geographical location, large passenger flow and convenient transportation around.

The decoration standards of counters or stores must meet the requirements of the headquarters.

We don't sell non-brand goods.

After meeting the above conditions, franchisees can learn brand information and details of franchise projects through the Internet or other channels. Franchisees will also go to the headquarters for field trips and communicate with the staff. After confirming the intention to join, you can fill in and submit the application form for joining. The franchisee chooses the store address, and the headquarters sends a marketing specialist to inspect it.

According to the situation of the store, the headquarters designs the decoration scheme, confirms the drawings with the franchisee, and the franchisee carries out the decoration in time. After the renovation of the store is completed, the franchisee will complete container assembly, procurement and distribution, employee recruitment and training, and opening plan planning under the guidance of the headquarters. After the preparatory work is completed, the Anta franchise store can be officially opened. In the subsequent business process, the headquarters will continue to pay attention to help solve operational problems.

Extended data:

Anta Sporting Goods Co., Ltd. (HKEx: 2020), referred to as Anta Sports, is a leading sporting goods enterprise in China, mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories.

Anta: Anta is a brand of professional sporting goods for the public, focusing on providing the most cost-effective professional sporting goods for ordinary consumers.

References:

About how to join Anta