First, about improving the awareness of the activity of the ball emperor circle.
The circle that knows the ball emperor is similar to a fan community. It should be a fan community completed by pgc and UGC. The community is divided into channels (the channels are similar to the posts), but it seems that the opening of the circle is not as casual as posting. This is similar to structure and post bar, and it is also a three-step process. More than a dozen forums are divided into small circles according to different topics. Every circle can post, and posts can send pictures and words. You can make the following comments and likes (the following structure is somewhat similar to Weibo). The first big problem today is how to improve the activity of the circle. There will be some differences between current ideas and interviews, which can be summarized as follows:
1, internal diversion and external drainage.
Homepage headline diversion, put the links of some posts directly into the feed stream, of course, not all of them. For example, in China's World Cup qualifiers, pre-heated discussion posts can be launched before the game, which can be seen by all users. You can also put some labels on the home page, and give users some posts that may be of interest through data analysis to make full use of the exposure of the first screen. Even bannner's exposure can improve the conversion rate of users (at present, it seems that conversion is usually entered through the bottom menu). If conditions permit, excellent posts can even get more conversion rate by pushing and changing the entrance color, external diversion, regular advertising, new rewards for old users, content distribution and so on. There are many ways not to discuss them one by one.
2. Sign in for the lottery to establish more perfect community rules and cultural construction.
Very mainstream ways and means of active communities have rotted in the streets. There are always a group of obsessive-compulsive users who have a special liking for sign-in. We should establish a user scoring system, count the amount of posts and replies, establish more perfect community rules, and determine a purer football community (the slogan is empty, the specific problem depends on the situation). In terms of cultural construction, Zhihu has cultural insight, while Buddy has diaosi. ......
3. Top pillar
I mentioned a lot in the interview. After the update, I found that this function has been done (forgive me for not updating the software), but it's good to want to go together. It is suggested that the top posts can be strongly related to the topics in the circle, and the club circle can be changed by the day (even shorter). You can even dig up material in the top area of the player's Twitter. Of course, excellent self-posting can also be topped, and official and unofficial posts can be topped alternately.
4.kol settled in the community.
Excellent football commentators, writers and players' coaches are all very valuable resources in football. Inviting them to interact with the fans in the circle is definitely conducive to the improvement of community activity and personal image (affinity).
5. Guess what you like and take the initiative to post.
At present, everyone is chatting at the end of above the fold after the circle enters. If you can guess what you like based on past behavior records instead, it will be more helpful for users' stickiness and browsing time. Now, the first screen shows all the active posts in this circle. It is suggested that each small circle can also have this sorting method, or it can be done in a 24-hour cycle (considering that many people in Weibo only look at the hot list). Most people are just content consumers, and the herd effect will basically be seen more.
6. Online and offline activities
For example, prize-winning quiz in key games, jersey crowdfunding, organizing some football games or fans' gatherings to watch the games can effectively activate the community atmosphere, and of course, you can also do some brand-related activities to achieve better advertising effects.
Second, the operation related to knowing the ball number
This era seems to be the era of self-media. In addition to the hyper-aggregation platform such as headline number, there are various vertical self-media numbers. In fact, I personally think that the self-media publishing platform is to build a complete platform for writers, platforms and users. Readers love to watch, stimulate writers, and eventually lead to the realization of platform traffic. This is obviously a positive thing. Of course, it is not satisfactory to answer this question in the interview. Now it seems that at least a lot can be added.
1, providing a more refreshing writing experience.
I have done this very well, otherwise it will not be a tool for me to write things now, such as providing pictures of the team logos, deducting pictures of some football-related materials, and unifying automatic scheduling will make more people more willing to write. Of course, I haven't used the backstage, so I won't comment on more things to avoid making jokes.
2.kol's presence has increased the richness of the content.
I have to say that kol is really a very important thing for me. It is very critical to establish an effective trust relationship at an early stage. Inviting Big V to publish an exclusive article or launch a related article on the ball number can sign up for Big V. Of course, Big V is not only a commentator and commentator, but also a player and coach who can know the ball number. Of course, you don't have to write in person. They can serialize their stories through interviews, which can get the attention of fans more effectively. After all, besides current affairs news and football reviews,
3. Submission and labeling
Still more practical, it is really a simple, rude and effective way to push the articles you want to read to more users who are willing to read and label them. If there is an algorithm in today's headlines, it will definitely be more ok, and it can be placed directly on the front page headlines.
4. Selected content and strict selection
The content is king, and the content of above the fold who knows the ball number must be no problem. It is not recommended to sort completely by time. Newcomers can write a little more advanced articles. In order to get more reading and rewards, they are encouraged to write more, comment more and praise more. The collection of items and rewards is currently complete in terms of interactivity.
5, content-related activities
For example, the collection and selection of' My Story with Idol (Player)' may inspire more people to write, and with some material rewards, the winner will have the opportunity to get the player's signature jerseys, such as such content-related activities.
Third, some other issues about the club and products of the ball emperor.
There are no specific big questions in this part, but some miscellaneous questions are basically answered together. In the interview process, it is mentioned that letting users participate in the operation of club number or circle is actually a reference to the economic effect of fans. To know that fans are a lovely group, they can pay a lot for their favorite team without asking for anything in return, but this practice will actually have certain risks. After all, fans don't know how to operate, but it can also be a new attempt.
As for how to earn money from the club by knowing the players, it should be the fastest way to sell their jerseys and goods directly now. Then it is mentioned that the image of the club can be enhanced by understanding the huge user resources of players, such as invited visits, so that fans can know the team faster. The live broadcast or report of some commercial activities may be profitable, but it is unrealistic to help build new media during the interview. It can only be said that it is to provide channels, and there are still some miscellaneous problems that can't be remembered. So far.
Fourth, others.
I don't know why I wrote this. I am a fan and know the high-frequency users of Ball King. Understanding the operation case of the ball emperor is the goal of learning ... in short, it doesn't matter whether the club recruits people or not. It is enough to have such a thinking process.