CMI of real estate is influenced by many factors, among which product quality, service quality, delivery efficiency, after-sales service and other factors are the most critical. The experience and feelings of customers after buying a house, as well as the after-sales service quality of developers, have a vital impact on the improvement of CMI index. In addition, real estate enterprises' timely response to customer needs and active communication are also important means to improve CMI.
CMI index of real estate is not only an important index to measure customer satisfaction, but also an important symbol to evaluate the management quality of real estate enterprises. A high level of CMI index can attract more customers and expand market share. At the same time, real estate enterprises can continuously improve CMI index, enhance brand image and market position, and gain more business cooperation opportunities and financing channels, so as to achieve more sustainable development. Therefore, improving CMI index has become the top priority of marketing and management of real estate enterprises.